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H. Moser & Cie. - Shades of an Icon

H. Moser & Cie. Shades of an Icon

While the Streamliner alone symbolizes the new era upon which H. Moser & Cie. has embarked, the Endeavour confirms that the brand’s success is not confined to a single collection

Inspired by the sleek, fluid lines of the first aerodynamic steam locomotives designed a century ago, the Streamliner collection sent shockwaves through the world of collectors in the midst of the early 2020 public health crisis. It represented a complete innovation expressed through a watch concept built around an exceptional integrated steel bracelet, a visually pleasing cushion-shaped case as well as a new dial featuring new hands. It was also a world premiere, as the first automatic chronograph with a central display equipped with the flyback functions for both minutes and seconds. This first Streamliner was a breathtaking sight whether close-up or at a distance, from the front or back, side or top. It was love at first sight for yours truly and the GPHG jury clearly felt the same, awarding it the Chronograph prize. Since then, the Streamliner Perpetual Calendar has seen the light of day, as has the Streamliner Centre Seconds, for which the brand has had to suspend orders until 2023 due to the enormous demand. The one-of-a-kind Streamliner Cylindrical Tourbillon Only Watch was auctioned for CHF 930,000 including the commission – a staggering ten times its estimate!

For its CEO Edouard Meylan, “the Streamliner has opened up a new customer segment for us, which discovered H. Moser & Cie. through this model. The acceleration of Streamliner sales led to an increase in interest in the Pioneer, which spilled over to the Heritage and has in turn driven the Endeavour.” The brand defines itself as out-of-the-box haute horlogerie for insiders, and its new Endeavour Centre Seconds Concept Lime Green boasts all the hallmarks of this identity while dispensing with a logo: a splendid in-house movement with a likewise internally developed double balance hairspring, along with a stunning dial revisiting an age-old technique. Working on a gold base with a finely grained pattern, the enameling artisan applies the washed and ground pigments one by one, mixing three different colours in a clever gradient. After 12 firings in the kiln, the result is both surprising and extremely contemporary, yet still identifiable with the famous gradient and fumé of H. Moser & Cie. Lime Green is the name of this intense, almost organic texture, which enriches the joyful palette of Moser watches that rejoice the heart of beholders.

L’icône et la couleur

Endeavour Centre Seconds Concept Lime Green © H. Moser & Cie.

Endeavour Centre Seconds Concept Lime Green

Case: polished steel, sapphire caseback, water-resistant to 30m
Diameter: 40mm
Movement: mechanical self-winding (Caliber HMC200, 72h power reserve), double hairspring, Moser stripes, engraved rotor, self-winding bidirectional ratchet winding mechanism
Functions: hours, minutes, seconds
Dial: Lime Green fumé Grand Feu enamel with hammered texture
Strap: hand-stitched gray kudu leather, pin buckle 


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Focus on Watchmaking Fairs 2022

GMT Magazine n° 76 © GMT Magazine


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The brand

H. Moser & Cie. was created by Heinrich Moser in 1828. Based in Neuhausen am Rheinfall, it currently employs around 60 people, has developed 14 in-house calibres to date, and produces more than 1,500 watches per year.

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