Chiara Ferragni is an Italian business woman, entrepreneur, stylist and influencer who rose to fame with her fashion blog, The Blonde Salad. She is considered one of the most powerful digital entrepreneurs of her time, with over 25 million followers on Instagram. This year marks her entry into the world of watches as Hublot’s new global ambassador and she will be the new face of the brand’s latest global campaign.
“Everything I do, I do to share,” she explains, “the things I love, the things I experience, my daily life, my children, my work. I put my heart into everything to inspire others to believe in themselves and their dreams… Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.”
Lady by GMT is delighted to feature Chiara on its cover wearing the Hublot Integral King Gold Pavé that comes in a 42mm King Gold case set with over 1,000 diamonds. The timepiece is powered by Hublot’s Unico in-house self-winding flyback chronograph movement with column-wheel mechanism and 72-hour power reserve. The dial is skeletonized and features a matt black treatment that contrasts beautifully with the watch’s King Gold case.
Not shy of wearing large watches, she also tries on a number of other Big Bang models for Hublot’s campaign photo shoot. We spot her wearing a Big Bang Unico Sapphire 42mm timepiece on different colored straps including pink, orange, and green. She also rocks a Unico Black Magic timepiece, proving that classifying timepieces by gender is truly a thing of the past. Ricardo Guadalupe is honored to have Chiara join the brand’s team of ambassadors that includes the likes of football legend Pelé, tennis world No. 1 Novak Djokovic, track and field champions Dina Asher-Smith and Usain Bolt, not to mention three-Michelin-star chef Clare Smyth.
Who doesn’t know Chiara Ferragni?” Guadalupe asks. “Her extraordinary destiny is not down to luck; this visionary and determined woman is someone who learnt how to grow and evolve with her time. By portraying and sharing who she is and what she loves, she has realized her dream, inspiring the men and women of her generation that anything is possible. At Hublot, we love inspiring women and men who believe in their dreams and move heaven and earth to fulfill them, who assert their distinctive personality, are willing to go out on a limb, who are not afraid of what people will say and who follow their path with authenticity and passion. That’s why Chiara fits so well into our family.” It sounds like Hublot and Chiara Ferragni are the perfect match and can only benefit from joining each other’s worlds.
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