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Hublot - Hublot’s sands of time

Hublot Hublot’s sands of time

For the 50th anniversary of the founding of the United Arab Emirates, Hublot and Ahmed Seddiqi & Sons present the Classic Fusion Chronograph Desert Fusion. Distinctive features are a case in composite concrete and a dial that incorporates desert sand

With its powerful 45mm case sculpted from composite concrete and its dial featuring desert sand, Hublot’s latest release, launched at Dubai Watch Week, evokes the spectacular skylines of the United Arab Emirates, which this year celebrates the 50th anniversary of its founding.

The watch brand is celebrating the young state’s jubilee alongside Ahmed Seddiqi & Sons – incidentally the organiser of Dubai Watch Week – with the release of the Classic Fusion Chronograph Desert Fusion. “We are honoured to present with Hublot this very special watch dedicated to our country’s golden jubilee,” declared Mohammed Abdulmagied Seddiqi, chief commercial officer of Ahmed Seddiqi & Sons. “This year marks an important milestone for the UAE and we are proud to be able to celebrate it with this outstanding edition that will remain relevant for the 50 years to come and beyond.”

Hublot dompte le sable et le béton

Classic Fusion Chronograph Desert Fusion © Hublot

As a testament to the UAE’s progressive and innovative vision, Hublot has chosen an aesthetic language that “symbolises a fusion of time, culture and development through its combination of materials,” as emphasised by Hublot’s regional director, David Tedeschi. The concrete of the case and the bezel recalls the futuristic architecture of United Arab Emirates cities, while the orange-tinted sand on the dial symbolises its vast expanses of desert. Together they form a composition of contrasting and complementary colours, prolonged by a camel leather strap.

Hublot dompte le sable et le béton

Classic Fusion Chronograph Desert Fusion © Hublot

Keeping precise time inside this 100-piece limited edition is the in-house HUB1143 self-winding chronograph movement, which is visible through the open back. The oscillating weight, which delivers up to 42 hours of power reserve, is openworked with the Hublot name. As for the sapphire crystal, it bears a special “Year of the Fiftieth” inscription. In all, a milestone anniversary wonderfully served by “this special edition which is a perfect representation of the nation’s creativity and ingenuity,” in the words of Hublot CEO, Ricardo Guadalupe.

Classic Fusion Chronograph Desert Fusion

Case: composite concrete, sapphire back, water-resistant to 50 metres
Diameter: 45mm
Movement: self-winding Hublot HUB1143 calibre, 28,800 v/h, 42 hours of power reserve
Dial: desert sand with sapphire
Functions: hours, minutes, chronograph, date
Strap: camel leather and black rubber
Limited Edition: 100 pieces

 

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From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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