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Hublot - Sang Bleu

Hublot Sang Bleu

The Magic of Inked Time

The Hublot X Sang Bleu story continues, with three new iterations of the Big Bang Sang Bleu II. To mark their 7th year of collaboration, Maxime Plescia-Buchi chose to apply his ink to two iconic materials born from the Hublot Art of Fusion – Magic Gold and ceramic. Two scratch-resistant materials which nevertheless bear the indelible mark of the famous tattoo artist. 450 tattoos to wear on the wrist in 3 limited editions.

Maxime Plescia-Buchi works decisively and with no room for error. Whether on scratch-resistant materials patented by Hublot, such as Magic Gold, on ceramic or on the skin, his art is indelible. He employs three-dimensional geometry that incorporates expert use of relief and depth effects. It's all about precision! The material itself is polished, satin-finished, sliced, carved, bevelled and faceted, featuring alternating and superimposed hexagons, rhombuses and triangles in perfect visual harmony. So, will your tattoo be Magic Gold, Black Magic Ceramic or Green Ceramic?

Sang Bleu

Big Bang Sang Bleu II Black Magic © Hublot

Hublot x Sang Bleu since 2016

The artistic collaboration between Hublot & Maxime Plescia-Buchi dates back to 2016. The watches are infused with tattoo art. Dozens of pieces engraved with the indelible mark of the talented "grapho-typo-tattoo" genius. In 2019, with the Sang Bleu II, the tattoo/watchmaking collaboration found its "full-body" expression, with Maxime Plescia-Buchi's geometric patterns featured across the entire case, the hexagonal bezel, the sapphire crystal, the hands and the strap.


For the new trio, Hublot opted for the strongest materials in a further tour de force featuring scratch-resistant substrates deeply engraved in an irreversible way, just like a real tattoo.

In a 45 mm diameter case made from Magic Gold or Ceramic, the master tattoo artist's designs alternate and are superimposed on the case and bezel, with the mechanism-/disc-hands taking the form of a geometric tattoo that extends to the rubber strap. This geometry reveals that of the HUB1240 manufacture self-winding Unico chronograph movement, which is visible beneath a skeleton dial and a transparent case back. 100 pieces for the Magic Gold version, 250 for the Black Magic in full black ceramic and 200 for the Green Ceramic.

Sang Bleu

Big Bang Sang Bleu II Green Ceramic © Hublot

MAGIC GOLD - Scratch-resistant gold did not exist until Hublot invented Magic Gold. Unique, developed and patented by the watch Manufacture, it is the first and only scratch-resistant 18-karat gold alloy in the world. With a hardness of almost 1000 Vickers, it is notoriously difficult to machine. Even more scratch-resistant is the CERAMIC – traditional ceramic has a hardness of 1200 Vickers, whereas Hublot ceramic achieves 1500 Vickers.

So, the choice is between the magic of tattooed scratch-resistant gold and the extreme resistance offered by ceramic... One thing is certain, though: neither will be able to resist a Sang Bleu tattoo!

Sang Bleu

Big Bang Sang Bleu II Magic Gold © Hublot



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From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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