In 2016, the Reverso by Jaeger-LeCoultre celebrates its 85th birthday, a rare milestone for a wristwatch.
1931: an idea was about to become an icon. An icon that ticked along all of the great changes of our time.
The Reverso revolutionized the watch design at that time and still does so today. Its Art Deco codes have stood the test of time and the singular feature that gives it its name, its reversible case, remains unique in the industry.
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