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Maurice Lacroix  - Out to Sea

Maurice Lacroix Out to Sea

WorldTempus takes the Maurice Lacroix Aikon Tide out to sea to discover how this upcycled sports watch faired in the water

There is nothing we like more at WorldTempus than testing watches. Each week we get to test a new model in our WorldTempus Team Test. About a month ago, we tried the Maurice Lacroix Aikon #Tide, but as it was a busy time in the office, most of us didn’t get to venture far beyond our desks. So, when the opportunity presented itself to take a few watches out on a boat trip around Saint Tropez, the Aikon #Tide was one of the first models to spring to mind for such an aquatic escapade.

From Port Grimaud to Saint Tropez

Setting off from Port Grimaud, our crew of WorldTempus journalists – plus a member of the editorial team from our sister magazine, Skippers (very handy for the sailing part of our adventure) – navigated to Saint-Tropez and its neighbouring coastline to take some photos of the Aikon #Tide on the water and on the rocky coastline.

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Aikon #tide © WorldTempus/Caitlyn Fish

#Tide Ocean

It is quite fitting that we brought this timepiece to the sea as each model is made from ocean-bound plastic – 17 plastic bottles to be precise. The upcycling is assured by the company #Tide Ocean, a Swiss startup that collects, sorts, and upcycles ocean-bound plastic into new products using as much renewable energy as possible. #Tide Ocean also helps by creating work for local fishing communities and by paying them fair wages to recuperate the plastic from the ocean. Each watch also comes in a reusable travel mug that doubles up as the packaging and a #Tide bag, also made from ocean-bound plastic.

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Aikon #tide © WorldTempus/Caitlyn Fish

A Few Details

The watches come in a 40mm ocean-bound upcycled plastic case, are paired with a white or black rubber bracelet, and are water-resistant to 100 metres. The dial has a textured pattern with some models adorned with diamonds on the indexes. The watches are powered by a quartz movement that indicates the hours, minutes, seconds, and date. They are particularly robust and thanks to the very attractive price point (around CHF 600), you don’t need to worry too much about bashing them while partaking in water sports, making them the perfect summer watch.

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Aikon #tide © WorldTempus/Caitlyn Fish

What’s the Verdict?

What did the team think of them? Firstly, they loved the fact that they were made from upcycled ocean-bound plastic, and secondly, everyone on the team asked me at some stage during the day how they could get their hands on one to keep, so if that isn’t proof of success, then I’m not sure what is!


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The brand

Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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