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Omega Omega Masters

Europe’s Longest-Running Golf Tournament returns in 2021

Back on Top!

Delivering top-level golf at high altitudes since 1923, the OMEGA Masters is a unique event on the global sporting calendar, with a distinguished history that pre-dates the luxury watchmaker’s partnership. Back on course after a year’s absence due to the global pandemic, the 2021 edition promises a welcome return to the spectacular event, which attracts some of the world’s best players, including the brand’s own ambassadors.

Golf tournament

Omega Masters in Crans Montana © Omega


The OMEGA Masters is one of the most prestigious golf competitions held on European soil. Originally called the Swiss Open, the tournament changed its name to the European Masters in 1983. After serving as co-sponsor of the tournament, OMEGA became the title sponsor in 2001.

Despite the many name changes, the venue has remained the same since 1939, making it the oldest golf tournament in Europe to be played on the same course every year. This year’s edition marks the 74th time the tournament tees off at Cranssur-Sierre Golf Club in the Swiss mountains.

“Sanctioned by both the European and Asian Tours since 2009, the OMEGA Masters forges a strong bond between two golf-loving continents

Omega's Star Golfers

Among the many top players at this year’s OMEGA Masters are two of the title sponsor’s golf ambassadors. Emerging players with a passion for the sport - and a loyalty to the brand.

Guido Migliozzi

Born in Vicenza, Guido Migliozzi accumu - lated multiple amateur wins before turning professional in 2016. The rising Italian star has two European Tour wins and 3 Alps Tour victories to his name. 

Golf tournament

Guido Migliozzi © Omega

Erik Van Rooyen

South African Erik van Rooyen attended the University of Minnesota in the USA, where he was captain of the men’s golf team. Just six years after turning professional in 2013, he claimed his first European PGA Tour win.

Golf tournament

Erik Van Rooyen © Omega

Golf and Glamour

In addition to attracting the game’s top pro players, the OMEGA Masters is a popular event for golf-loving celebrities. The long list of big-name big-hitters at previous tournaments includes Cindy Crawford, Michael Phelps, Dennis Quaid and Justin Timberlake.

Golf tournament

Dennis Quaid, Rory McIlroy & Justin Timberlake © Omega

Of course, guests don’t have to be famous to receive star treatment.

OMEGA offers an exceptional hospitality programme to its valued clients.

Golf tournament

Michael Peña, Sergio Garcia & Niall Horan © Omega

Omega loves Sport

To play golf masterfully requires a keen eye, steady hand and commitment to precision, so it is not surprising that OMEGA has such a love for the game, especially when you factor in golf’s obvious aesthetic appeal.

Building on that passion, the Swiss watchmaker has enjoyed a number of dedicated partnerships over the years – not only with organisations and tournaments, but also with an impressive line-up of golfing ambassadors, including Major winners such as Rory McIlroy, Collin Morikawa and Sergio Garcia.

Tournoi de Golf

Omega and the Sport © Omega

Of course the Swiss brand’s commitment to sport extends well beyond the fairways of the world. At the Olympic Games Tokyo 2020, OMEGA served as Official Timekeeper for the 29th time since 1932 - and will do so again at Beijing 2022. Over the decades, OMEGA has developed and introduced extraordinary innovations in timekeeping technology, trusted by athletes, sports judges and spectators. This expertise has led to long-standing timekeeping commitments in athletics, sailing, swimming, bobsleigh and monobob.

The Omega Masters

OMEGA has long been title sponsor of the European Masters. The tournament, steeped in history and tradition, is the oldest on the European continent and is one of the leading events on the Swiss sporting calendar. OMEGA’s support has helped the organisers pursue their goal of attracting even more of the world’s golfing elite to Crans-Montana. Sanctioned by both the European and Asian Tours since 2009, the OMEGA Masters forges a strong bond between two golf-loving continents.

Tournoi de Golf

Omega Master in Crans Montana © Omega

Golf at the Olympics Game

In the summer of 1904, Canadian George Lyon stepped onto the greens of St Louis and shot his way to an Olympic Games gold medal. It was a big moment for the player and a significant day for the sport itself, because this would be the last time that golf would feature at the prestigious event for another 114 years.

The next time a golfer would tee off for gold, would be more than a century later at Rio 2016. For many top players, it was a chance to compete on the world’s biggest stage and win a truly rare prize: an Olympic Games medal for golf.

Tournoi de Golf

Rory McIlroy © Omega

As the Official Timekeeper of every sport at Tokyo 2020, OMEGA was central to the golf events, providing scoreboards placed at ground level on four dedicated tees. The scoreboards were equipped with radar measurement systems, which captured and displayed tee-off information to spectators. Along with the player’s name and current score, the scoreboard showed a live output of the stroke speed, estimated distance and height of the stroke.

Tournoi de Golf

Collin Morikawa © Omega

Two for Fans

For supporters of the event, OMEGA presents two ocean-inspired collectables as beautiful as a Crans-Montana view.

This 41 mm Seamaster Aqua Terra in 18K Sedna ™ gold has a blue structured rubber strap and blue sunray dial with a horizontal “teak” pattern evoking the wooden decks of luxury yachts. Contrasting beautifully with the blue dial are 18K Sedna ™ gold hands and indexes coated with white Super-LumiNova. Providing the power is OMEGA’s Co-Axial Master Chronometer calibre 8901.

Tournoi de Golf

41 mm Seamaster Aqua Terra © Omega

Perfect for fans of the classics, this 41 mm Seamaster Aqua Terra in stainless steel has a green sunray dial with “teak” pattern, rhodium-plated hands and indexes coated with white Super-LumiNova and a date window at 6 o’clock. Powered by the OMEGA Co-Axial Master Chronometer calibre 8900, it meets the highest performance criteria of the watch industry, determined by the Swiss Federal Institute of Metrology (METAS).

Tournoi de Golf

41 mm Seamaster Aqua Terra © Omega


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A company of the Swatch Group, OMEGA has been behind major revolutions in watchmaking technology and the timekeeping of numerous Olympic Games. Its watches are worn by world-famous celebrities and have travelled to the moon, the depths of the ocean and everywhere in between.

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