Mexico City. The countdown to the International Haute Horlogerie Salon (SIAR) Mexico is already underway. The most important event in the industry in Latin America, and one of the most prestigious in the world, will celebrate its 15th edition from October 19th to 21st, 2021, with the participation of 40 leading brands in the sector and an eye on the future. (#SIARThinkingAhead).
As a guest to this celebration, which will take place at The St. Regis Mexico City under strict sanitary measures, you will have the privilege of seeing this year's most incredible high-end watchmaking novelties and the great classics of the participating firms, as well as special editions for the Mexican market and launches that will be revealed worldwide at SIAR.
You will also discover the fascinating stories behind the creation of these pieces in the voice of the managers, watchmakers and specialists of the houses who, as every year, will be at SIAR to share their passion and knowledge with collectors and enthusiasts of high-end watchmaking.
Participating brands represent a mixture of tradition and innovation that captivate the public. There will be historical manufactures that are pillars of the sector (A. Lange & Söhne, Breitling, Girard-Perregaux, IWC, Jaeger-LeCoultre, Montblanc, Piaget, Vacheron Constantin and Zenith), together with companies of great vitality that drive watchmaking to explore new horizons (Bvlgari, Chopard, Hublot, Panerai, Roger Dubuis and Ulysse Nardin) and some of today's most exciting independent houses(Arnold & Son, Bovet, De Bethune, Franck Muller, Jacob & Co, Laurent Ferrier and Reservoir).
In addition, three indie brands will debut with very interesting proposals: Raketa, the sensational Russian manufacturer that has re-emerged with the advice of Manuel Emch; Kross Studio, with its fantastic mechanical watches from Star Wars, Batman and Space Jam, and Konstantin Chaykin, the watchmaker - also Russian - famous for his pieces with animated clown faces.
For the past 14 years, SIAR has been a key platform for the development of high-end watchmaking in Latin America. As the only show of its kind in the region, more than 120 brands and more than 100 general managers (CEOs) have participated. More than 14,000 watches have been exhibited for more than 50,000 visitors. This 2021, SIAR ´s success story turns 15 years. Thank you for being part of this story.
