HH Magazine de la haute horlogerie - 17 February 2012
Carol Besler
Fans of ladies' mechanical timepieces had very little to admire over the past three years as the meltdown in the watch industry and the global recession took most brands back to basics – men's classic watches have been the main menu item recently. Now that the industry is back on track and the economy is in recovery, some of the industry's top brands have emerged with full ladies' collections, mostly with mechanical movements, particularly at the Salon International de la Haute Horlogerie last month.
Cartier keeps the legacy of its Tank franchise going strong with a new introduction, the Tank Anglaise, which follows the Tank Francaise (the brand's most successful launch ever) and the Tank Americaine. The Tank Anglaise has more rounded edges and a more squared case than its predecessors. A distinguishing feature is the crown's seamless integration into the right brancard – the side element of the case. Pierre Rainero, Cartier's style, image and heritage director, explains that that Jean-Jacques Cartier, son of Jacques Cartier and grandson of the brand's founder, designed watches that were always rounded at the edges; the latest Tank is a tribute to that aesthetic. In three sizes and three gold colors, with diamond options, the Tank Anglais is a full collection.
