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Ernest Borel

A producer of timepieces since 1856, the Ernest Borel brand remains loyal to the values and heritage of its founder, Jules Borel.

About

Ernest Borel was founded and established in 1856 in Neuchâtel by Jules Borel and Paul Courvoisier. Jules Borel’s son Ernest took over the firm’s management in 1898 and gave it his name. He served as director for about 40 years until his son Jean-Louis took over from him in 1936.

Ernest Borel underwent rapid international expansion. In 1859, contacts were established in various countries throughout Europe, South America and in the United States. The company then quickly expanded to Asia, with Japan, China and India becoming Ernest Borel’s main markets. In 1959, Ernest Borel was present on more than 70 markets across the five continents.

The firm’s history has always been closely tied to the watchmaking region of the Jura: ever since its foundation, the company has relied on regional manpower and expertise to pursue its development. In recognition of this, Ernest Borel products have won numerous Swiss and International prizes and awards, the first as far back as 1861; amongst others, a first prize from the Observatory in 1866 and the Certificate of Award at the Philadelphia International Exhibition in 1876. Shortly before celebrating its centenary, Ernest Borel was awarded two first prizes for wrist-chronometers by the Neuchâtel Observatory. Between 1945 and 1958, 4,172 timepieces obtained the certificate issued by the Swiss offices for official verification of watch accuracy.

In the 1940s, Ernest Borel launched its famous Cocktail model, which is still patented. The distinguishing feature of this mechanical timepiece is its display in the form of an hour hand with 2 discs for the minutes and seconds, creating an unusual kaleidoscopic effect. This model was an immediate worldwide success, contributing to the expertise and reputation of Ernest Borel, especially in the United States, where the watch was a huge success.

After the difficult years of the quartz crisis in the 1980s, the company moved to La Chaux-de-Fonds in 1997 and implemented a new, modern production facility under the management of Raphaël Boillat, the company’s President. Thanks to a thriving business climate, and in order to cater to the expansion and further development of the brand, a new factory and headquarters were inaugurated in 2009 in Le Noirmont, in the heart of the Swiss Jura region, anchoring the brand’s identity even more firmly in this watchmaking heartland.

In 1990, a subsidiary of Ernest Borel SA was established in Hong Kong to take over operations on the promising South East Asian markets. Ernest Borel now benefits from a solid reputation on these markets with almost 900 points of sale and is one of the best-known quality Swiss Made brands in this region.

Today, staying true to its roots in the heart of the Franches-Montagnes region with its age-old watchmaking tradition, Ernest Borel - guaranteed Swiss Made for over 150 years – strengthens its international development. Over the past few years, Ernest Borel has revived its operations in the United States, which is historically an important market for the brand, as well as in India and the Middle East.

1856
In Neuchâtel, Switzerland, the young Jules Borel begins his long career in watchmaking, guided by an innate passion for perfection. He establishes the company Borel & Courvoisier Cie together with Paul Courvoisier.
1894
Jules Borel’s son Ernest takes over the family business.
1903
Ernest Borel salesmen travel to China and thus create an indissoluble bond with the Middle Kingdom. This historically significant event is recorded in the archives of the Watch and Clock Museum in La Chaux-de-Fonds, Switzerland.
1940
The most representative technical interpretation of Ernest Borel, the Cocktail Collection, is created and obtains a patent for its innovative dial.
2009
In order to support business development and encourage the creation of new quality products, Ernest Borel moves its headquarters and workshop to a brand new modern building in Le Noirmont, which is at the heart of the Jura Mountains, the cradle of Swiss w
Philosophy

A producer of timepieces since 1856, the Ernest Borel brand remains loyal to the values and heritage of its founder, Jules Borel.

Seamlessly blending elegance and tradition, Ernest Borel shows off its expertise in the manufacture of watches for gents and ladies with an unmistakable character.

Collections

Cocktail

The Cocktail Collection is the most representative technical interpretation of Ernest Borel. In the 1940s, it obtained patents for its appearance and structure and today it takes advantage of modern watchmaking technology with two ultra-thin discs replacing the hour and minute hands. These discs are skeletonised with a lattice-work effect and polished so that their continuous movement offers a dazzling visual performance.

Cosmic

Another classic, the Cosmic Collection features a unique engraved dial design matched with diamonds and an elegant ultra-thin bead bracelet and is available in stainless steel or two-tone stainless steel and yellow-gold plating.

Danaus

The simple lines of the Danaus Collection are the epitome of simplicity and elegance, with dials ranging from the purest classicism to the elegance of mother-of-pearl with a subtle water lily motif.

Duke

Duke is an exquisite marriage of opposites and a distillation of the watchmaking expertise of Ernest Borel. It unites simplicity and complexity to pay tribute to the history of the Jura watchmaking brand, nestled at the confluence of tradition and modernity. The Duke collection, designed for lovers of fine watchmaking, is the ultimate expression of mechanical complexity showcased from its finest angle.

Iris

In the language of flowers, the iris is seen as a symbol of love and trust. Beyond its hours, minutes, seconds and date functions, the Iris has the last word in elegance. Its eclectic design and symbolic inspiration subtly draw the eye towards the finely wrought details and exemplary finishing. The iris is not only a symbol of happiness and glad tidings, but also of royalty. With its blend of power and delicacy, the identity of the Iris is both classic and original.

Jules Borel

The Jules Borel Collection is named after the founder of Ernest Borel and commemorates his outstanding contribution to the brand. With a full range of sophisticated timepieces made of the most prestigious materials such as 18-carat rose gold, diamonds and fitted with Swiss made COSC-certified movements, the Jules Borel Collection pays tribute to the brand’s history.

Retro

Borrowing inspiration from the 1940s and 1950s, the Ernest Borel Retro Collection combines polished stainless steel and rich leather for a look that is classic and refined. Its distinctive case shape and clear dials make it an irresistibly stylish piece.

Yally

The refined and sleek design of the Yally Collection is another perfect embodiment of the Ernest Borel tradition. Its stainless-steel case houses a dial with embossed hour markers that capture the light at ever angle. The collection is fitted with Swiss made mechanical and quartz movements that ensure excellent performance.

Watches