Graff

Graff Diamonds is the fruit of the labours of one man: Laurence Graff, born in 1938 in Stepney, England. At the age of 15, he left school and went into partnership with a jeweller by the name of Schindler, who specialised in repairing rings and designing small items of jewellery.

When Schindler's business went bankrupt, Laurence Graff began to sell his own creations to British jewellers. Meeting with increasing success, he opened the first two stores in his own name when he was only 24. It was on this occasion that he founded “Graff Diamonds”. He earned international renown, extending as far as the royal courts in the Middle East – where he became not only official jeweller but also a personal friend to many sovereigns.

In 2008, Laurence Graff created a watchmaking division, with the management entrusted to Michel Pitteloud – acclaimed for his experience in leading firms such as Bulgari, Harry Winston and Corum – and the first collections were presented in 2009: GraffSuperStar, Chronograff and MasterGraff. Graff Diamonds enthusiasts can also create their own bespoke timepieces.