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Bell & Ross - BR03-94 Horolum & BR03-92 Horoblack

Bell & Ross BR03-94 Horolum & BR03-92 Horoblack

Micro blasted steel case and sandwich dial are the common features of these two new models.

Bell & Ross launched its Horo line last year with the BR03-92 Horolum. This year, the brand presents two new models: the BR03-94 Horolum and the BR03-92 Horoblack.  Their name comes from «Horo», which is a reference to Bell & Ross’ concept using matt micro blasted steel on the boxes and dials and a sandwich dial for an optimal readability.

The BR03-94 Horolum and the BR03-92 Horoblack reflect the spirit of Bell & Ross instrument watches and are reminiscent of a cockpit clock. They both have 42-mm micro blasted steel cases - water resistant to 100m - and dials, which gives them a monobloc effect. Steel blasting involves high-pressure spraying of tiny glass beads on the metal’s surface. This treatment “depolishes” the surface giving it a uniform appearance and a grey tone of high purity. The finish is matte, and therefore, anti-reflective. The other common feature is the sandwich construction of the dial, which consists of two superimposed metal plates. The main characteristic of the “Horo” models is to the best readability at all times.

BR03-94 Horolum

BR03-94 Horolum & BR03-92 Horoblack

BR03-94 Horolum © Bell & Ross

This chronograph comes in a limited edition of 500 pieces and brings to mind light (“Lum”), and readability thanks to the Superluminova® treatment. The intense green color used for lighting landing strips, is used in the dial. It is ultra-phosphorescent and lasts a long time in the dark. The indexes and giant numbers 12 and 6 are very legible and painted on the bottom plate. The dial has two counters for calculating short times and a tachymeter scale on the flange. The functions of the timepiece are powered by the automatic calibre BR-CAL.301. The BR03-94 is mounted on a grey-green calfskin and black synthetic fabric strap, with micro blasted steel pin buckle. Its retail price is 5,300 Swiss francs.

BR03-92 Horoblack

BR03-94 Horolum & BR03-92 Horoblack

BR03-92 Horoblack © Bell & Ross

This three-hands model offers a simple and uncluttered display that features a graphic dial with clear indications - bar indexes and the four black numbers 12, 3, 6 and 9. Indexes and hands play on the black and gray contrast, which guarantees optimal readability. A limited edition of 999 pieces, the BR03-92 Horoblack houses the automatic calibre BR-CAL.302 displaying the hours, minutes, seconds and date. It is fitted with a black rubber and ultra-resilient black synthetic fabric strap, with micro blasted steel pin buckle. Its retail price is 3,400 Swiss francs.

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For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

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