Alpina National Park Foundation
Alpina Watches partners with National Park Foundation in support of America’s rivers and trails.
Alpina announces its partnership with the National Park Foundation (NPF), the official nonprofit partner of the National Park Service. Alpina has entered into a three-year partnership with the National Park Foundation in support of America’s national parks. In accordance with Alpina Watches’ commitment to outdoor adventure, a portion of Alpina's commitment will support NPF’s efforts to protect and enhance America’s rivers and trails in celebration of the 50th anniversary of the National Trails and National Wild & Scenic Rivers systems.
Acadia National Park © NPF
For over 135 years, Alpina has been committed to producing extremely robust sport watches that perform to the highest precision and with the greatest reliability in the most demanding situations. Inspired by the brand’s Swiss heritage and original watchmaking union whose members were known as “Alpinists,” Alpina looks to provide sportsmen and adventurers with the ideal watch for the outdoor environments that play a role in their everyday lifestyle. The brand’s “Alpinist” philosophy is shaped by the attitude required to perform in the reality of those most difficult natural environments, taking into consideration four key ideologies: be perseverant, think independently, trust your instincts and don’t forget your roots.
“Partnering with the National Park Foundation is a natural fit for Alpina given its history in adventure and the brand’s revolution of the modern sport watch,” said Lindsay Mellor, U.S. Marketing Director of Alpina. “Through our partnership with the National Park Foundation, we hope to engage with those who have a shared passion for adventure and the outdoors and encourage them to explore all three areas of air, land and sea.”
Agate National Park © NPF
As its first brand partnership in the U.S., Alpina looks to not only support the mission of NPF, but also help lead the charge in engaging all Americans in support of these shared treasures. Alpina and NPF will come together to build awareness of the recreational opportunities that parks, rivers and trails have to offer; furthering their shared goal to encourage people to get outside, explore nature and find time for adventure, and ultimately inspiring the next generation of “Alpinists” and national park enthusiasts.
“The National Park Foundation is an ideal partner for a brand like Alpina as it supports the very own trails and rivers that our consumer is exploring,” said Fernando Sanchez, U.S. Managing Director of Alpina. “We look forward to interacting with our consumer more and inspiring others to go out and reach their own summit.”
Apostle Islands National Lakeshore © NPF
“Alpina’s new partnership with the National Park Foundation is perfectly timed for the ongoing rivers and trails celebration,” said Stefanie Mathew, vice president of corporate partnerships at the National Park Foundation. “Alpina is inspiring people to immerse themselves in the nature and history of our National Park System and support these national treasures.”
For more information on the National Park Foundation and how to support and protect America’s national parks, please visit www.nationalparks.org.