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SIAR 2020 - Optimism grows as the creativity shows

SIAR 2020 Optimism grows as the creativity shows

New brands, new creations of the established ones with imaginative designs and mechanisms, made the most of the visitors' attention at the SIAR 2020. (Part 2 of a 2-part report)

Read the first part of our exclusive SIAR 2020 report here.

The first day of the SIAR surprised everyone with the unexpected enthusiasm of the retailers and end customers. We are continuing with our tour around other extraordinaire pieces by Jacob & Co. The unique piece “Íconos de México” Opera Pancho Villa was also present, with its beautiful translating movement as well as a musical box that renders the mexican nathional anthem, a watch that we were fortunate enough to admire in the –precious– metal.

Ulysse Nardin developed an interesting project together with his distributor in this country to create ten unique pieces within its Classico collection with a hand-painted cover with the miniature of a famous self-taught artist with a illustrious and long career: Jorge Aviña, who painted ten representative scenes of the history of Mexico, which were reduced and reproduced by the artisans of Ulysse Nardin in Switzerland to create five pieces with three hands and five more with tourbillon at six o'clock, so that the planning of the paintings took into account the circular format, the central area for the hands and in the lower part for those that would adorn the tourbillon watches.

L'optimisme grandit à mesure que la créativité se manifeste

Classico © Ulysse Nardin

These watches were purchased almost immediately and practically none reached the SIAR showcases, although we will be able to exclusively photograph one that will arrive at the end of November.

Charles Girardier was another of the young firms that were looking for a representative in Mexico and brought to SIAR their piece nominated for the GPHG 2020, the Tourbillon Signature Mystérieuse "Fleur de Sel" whose enameled dial also shows "Silver Paillons" an ancient technique rescued by its artisans that consists of the application of decorations using fine gold or silver leaves. In addition to the 60-second tourbillon, at 12 o'clock we find an automaton that changes position by gravity, and that arms or disarms the monogram of Charles Girardier, but which can be personalized with any initials desired.

L'optimisme grandit à mesure que la créativité se manifeste

Tourbillon Signature Mystérieuse © Charles Girardier

Jaeger-LeCoultre showed off his evocative Polaris Mariner Memovox tool-watch, an authentic diver's watch that was seen for the first time on this side of the world, from an era when a diver's life could depend on a watch to alert him when to surface.

Optimism grows as the creativity shows

Polaris Memovox © Jaeger Le-Coultre

IWC apparently placed with customers two of its Big Pilot Constant Force Tourbillon Racing in Ceratanium, a piece that aroused great interest among enthusiasts; as well as the Odysseus by A. Lange & Söhne with a rubber bracelet that was equally a success among the attendees who soon finished with the available supply of this piece.

Optimism grows as the creativity shows

Big Pilot Constant Force Tourbillon Racing © IWC

The Excalibur Automatic in pink gold by Roger Dubuis debuted at SIAR with a new rubber bracelet decorated with “digital camo” that further distances this piece from any conventionalism, as well as the limited edition piece created for the Mexican boxer Saúl “El Canelo” Álvarez world champion in several weight divisions in WBC, WBO and CMB, highlights the strap made of leather used for boxing gloves and the characteristic tones used by the champion.

Trilobe showed us a different way of showing the time by changing the perspective, but with much more than just a different way of reading the time, but also with a movement of its own manufacture with an architectural conception that contrasts with the apparent anarchy of its dial. The Matinaux model in rose gold was proof that this young brand will soon be present in the Mexican market.

L'optimisme grandit à mesure que la créativité se manifeste

Les Matinaux rose gold © Trilobe

Louis Moinet presented his Ad Astra tourbillon, as special as the personality of Jean-Marie Schaller who perfectly embodies the Steampunk style of the brand named after the inventor of the chronograph.

L'optimisme grandit à mesure que la créativité se manifeste

Ad Astra © Louis Moinet

Panerai exhibited its mastery in advanced materials with samples from the production of its cases in Carbotech, Fibratech and in 3D printed titanium, maritime technology and tradition, as well as a comfortable environment for the visitors with a terrace overlooking the great avenue “Paseo de la Reforma” in Mexico City.

Optimism grows as the creativity shows

Luminor Marina Carbotech © Panerai

Clockmakers extraordinaires Lépeé showed its usually crazy and wonderful arrange of mechanical wonders, with some of them with input of external imagination like Maximillian Büsser, like the imposing Balthazar time-telling robot and of course the amazing tripod clock.

Girard-Perregaux took a trip to Mexico's historical past by reinterpreting “La Esmeralda”, a three-bridge tourbillon that won the gold medal in 1889 and belonged to President Porfirio Díaz at the beginning of the 20th century. This piece was recreated in the shape of a wristwatch, preserving the three functional gold bridges and an engraved carriage that evokes the original piece.

Piaget's Limelight Gala collection was presented with new versions equipped with an automatic caliber, not only with a quartz movement, but also the limited edition with a green PVD dial and rose gold indexes and hands of the Polo S.

Optimism grows as the creativity shows

Limelight Gala © Piaget

The amount of people in the venues of each brand was restricted to a certain number of people at the same time, as well as the visits of the guests adjusted to schedules to choose, so that social distancing could be maintained without major problem, which was carried out in a very orderly manner.

Vacheron Constantin brought his heavy artillery to Mexico with his Traditionelle Tourbillon Minute Repeater, the Overseas Perpetual Calendar Ultra Thin, and the Overseas Tourbillon with its deep blue dial. Purnell's two spherical tourbillions immediately caught the eye, so there were plenty of spectators eager to learn more about this brand that visited Mexico for the first time.

It was a delight to witness how the spirit of the watchmaking community improved as the hours passed on each of the three days of this great horological festival, despite the mandatory masks, a greater number of smiles were perceptible at the end of the event. At the end, the HYT hydraulics whose new Flow versions showed that their thing is to change the conception of watchmaking, by incorporating an LED lighting system operated by a mechanical microgenerator, one of them with a diamond dome (a kind of igloo made of most beautiful form of carbon) and one more with a kind of vortex from which the light comes out to illuminate the unusual watch.

Optimism grows as the creativity shows

Flow © HYT

According to the alphabet, Zenith goes at the end but not for lack of novelties, such as three special editions of the Defy 21, such as the one dedicated to the producer and DJ Carl Cox made of forged carbon, the Ultraviolet and the Pink Ribbon; difficult decision, personally I would have no problem wearing an ultraviolet permanently on my wrist, with its caliber capable of mechanically marking a hundredth of a second... that's how short the three days of SIAR felt, a spoonful of the optimism necessary in the watch industry, which has once again proved resilient in the face of adversity. If a push was needed to restart our industry, it is very likely this was it; the cautious optimism showed on the face of a extremely challenging year could be the start of a very needed economical recovery for the industry, and it is evident that the horological creativity and the desire for it of the end customers is still there to show us the way.

Optimism grows as the creativity shows

Defy 21 © Zenith

A big congratulations to SIAR Mexico and their CEO Carlos Alonso for achieving such a special event, once again.

Brands

Having lain dormant for almost two centuries, the Charles Girardier name is back in the horological spotlight with men's and women's timepieces that are imaginative, playful but most of all...

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Ever since 1791, Girard-Perregaux has been pursuing its course in the best tradition of Fine Watchmaking. The Maison’s history has been characterised by legendary timepieces that combine...

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The pioneers of “fluidic time” have become specialists in something that had long been thought impossible: combining mechanics and fluids in a wristwatch.

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With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to...

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Jacob & Co. is an artistic visionary Maison that displays boundless creative freedom. Setting a completely new tone, both in terms of design and complications, it celebrates being different.

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Ever since the brand was established in 1833, Jaeger-LeCoultre has been enchanting lovers of beautiful objects. Its craftsmen and craftswomen, the guardians of the inventive spirit of company...

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Ateliers Louis Moinet was born out of the passion of one man, and this is clearly to be seen in each of its creations. The Maison takes the concept of exclusivity to its height, producing only...

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Every Panerai watch is as unique as the story it tells. Since 1860 Panerai has produced high-precision instruments and watches, developed and created to meet the most rigorous military standards....

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One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that...

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The Roger Dubuis Manufacture was founded on the desire for independence and watchmaking excellence. With remarkable dynamism, Roger Dubuis quickly ignited the world of Haute Horlogerie and has...

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An audacious idea born out of a desire to break from the traditional watchmaking codes. A new way of reading time. Poetry on the wrist, an intimate link to time. Trilobe is all of those things, and...

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Combining cutting-edge technology with a unique heritage from marine chronometry is what sets Ulysse Nardin apart from other brands.

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An exploration of the history of Vacheron Constantin is a voyage of discovery, revealing the excellence of age-old watchmaking. Each timepiece is the result of the creative inspiration of the...

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Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.

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