Based in Aspen, Colorado, Aspen Snowmass is one of the most prestigious ski destinations in North America and operates the four mountains in the Aspen Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. In addition to this partnership, Hublot has developed strong relationships with leading luxury ski resorts around the world including Courchevel 1850 in the French Alps and Zermatt, where the brand opened a chalet-styled boutique in both villages, released dedicated limited editions, and signed partnerships with iconic actors and venues affiliated with both resorts.
Following Bansko, in Bulgaria, Hublot becomes Official Timekeeper of Aspen Snowmass ski resort with whom it shares the same ambition of being “first, unique and different” and celebrates ski culture. Hublot’s 360° partnership – a first for the watchmaker with a US resort – includes clocks present at prominent locations in the Aspen Snowmass including the Sundeck, Elk Camp, Chair Nine in The Little Nell, and the Cloud Nine Alpine Bistro mountain restaurant.
On March 9, 2019, Ricardo Guadalupe, CEO of Hublot, and Bode Miller, friend of the brand, Olympic Gold Medalist, and world champion, celebrated this new partnership in Aspen Snowmass. The breathtaking Aspen landscape served as the backdrop for the day of activities, which included private ski lessons, a trip on the Silver Queen Gondola, light refreshments at the Buckhorn Cabin, and lunch at The Aspen Mountain Club whilst passing by Hublot clocks en route. To cap the day of celebrations, CEO Ricardo Guadalupe hosted a “Switzerland Meets Aspen” traditional dinner with Bode Miller at Casa Tua, where guests toasted to a successful day on the slopes over fondue and raclette.
Bode Miller wore the brand’s Big Bang Unico White Ceramic 45mm timepiece on the slopes, featuring the brand’s HUB1242 UNICO in-house flyback chronograph movement with patented quick-release strap system. Originally introduced in a 45mm style, Hublot recently presented the 42mm version in Geneva this past January.
Ricardo Guadalupe, CEO of Hublot shared: “Aspen Snowmass joins Hublot’s prestigious portfolio of top ski destinations around the world, reinforcing the brand’s relationship with mountain culture that ties closely to the brand’s Swiss heritage. We are proud to be here with our longtime friend of the brand and skiing legend Bode Miller to help bring this partnership to life!” Bode Miller, Olympic Gold Medalist and Hublot Friend of the Brand commented: “I am excited to be here in Aspen with Hublot, a brand I’ve called family since 2010, as they deepen their relationship with the world of skiing here in the U.S.!”
