Tag Heuer announced to become the Official Timekeeper and Official Watch for Chinese Football Association Super League (CSL), the most prestigious football league in China, witnessing every excitement of the game, igniting the big green, and passing on the pioneering spirit of #DontCrackUnderPressure to young footballers. This is an unprecedented partnership.
TAG Heuer has been always committed to supporting football. In 2014, superstar footballer Cristiano Ronaldo became the new TAG Heuer brand ambassador. In 2015, TAG Heuer began its cooperation with Bundesliga. In 2016, TAG Heuer will act as the Official Watch and Official Timekeeper of MLS, PRO and the U.S. Soccer Federation. Now, its effort in football has been expanded into Chinese football.
With a record-breaking 5.33 million spectators and an additional 400 million audiences in front of a television, CSL, as the most prestigious football league, has been refreshing and exceeding everyone’s expectations for the past 10 years since its establishment, inspiring football dreams of young generations.
At the Bird's Nest Culture & Creative Center, TAG Heuer announced its partnership with CSL. Mr. Leo Poon, Greater China GM of TAG Heuer, together with Mr. MA Chengquan, chairman of CSL, Mr. LIN Xiaohua, Chinese Football Association executive committee member and football player Mr. Shao Jiayi attended the event in Beijing.
