A new surf season is starting, on time with TAG Heuer.
Last Friday, Tag Heuer launched the surf season of the Big Wave Tour in Mexico, Puerto Escondido, as the Official Watch of the tour.
TAG Heuer entered the world of surfing in 2015 as World Surf League (WSL) partner and Official Timekeeper of the Big Wave Tour (BWT). The brand also associated to the annual WSL Big Wave Awards. TAG Heuer is the first luxury brand to enter the Surf World.
Kai Lenny, the young American surfer, windsurfer, kitesurfer, and six-time world stand-up paddle champion on the largest waves in the world, and TAG Heuer’s Ambassador, will take part of the tour. On his wrist, and during the whole season, Kai Lenny will wear the Aquaracer 300M.
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