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Audemars Piguet - The brand values

Audemars Piguet The brand values

The defining encounters that shaped Audemars Piguet's history.

Since 1875, Audemars Piguet perpetuates the same values : mastery, innovation and independence. Nature is an endless source of inspiration for the Manufacture which considers craft as a key element of its activity.

The brand

Audemars Piguet is one of the few independent family-owned watch businesses and has been based in Le Brassus, in Switzerland's Vallée de Joux region, at the heart of the fine watchmaking industry, ever since the company was first established in 1875.

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