Bovet Partnership with Asprey
The brand strengthens its partnership with the finest British luxury goods House: Mr Raffy, owner of Bovet, is becoming an Asprey shareholder and board member.
In July 2014, Bovet announced the signing of an exclusive distribution partnership for the United Kingdom with Asprey, the emblematic New Bond Street House. Today, Mr Raffy, owner of Bovet, strengthens this partnership for the long term by becoming an Asprey shareholder and board member.
Moreover, Asprey will represent Bovet timepieces in the United States of America in its two Boutiques of Beverly Hills and Miami. In addition, from 2016, Asprey will have its own collection of timepieces entirely designed and manufactured by the House of Bovet.
The collaboration between the two maisons was born of a meeting between two men who are fundamentally devoted to nurturing the art of the exceptional. Mr Pascal Raffy and Mr John Rigas, majority owner of Asprey, undeniably share the same values and taste for true luxury. The links between them are not solely limited to shared values, as the various chapters of their respective histories also present many similarities.
Asprey, founded in 1781, has a long and established relationship with British royalty dating back to the 1800’s when Queen Victoria awarded the first Royal Warrant in 1862 for Dressing Cases, Travelling Bags, and Writing Cases. Since then, Asprey has held a Royal Warrant for every British monarch and several other foreign heads of state including The Prince of Wales, HRH Prince Charles who awarded Asprey a Royal Warrant as Jewellers, Goldsmiths and Silversmiths. Asprey continues to hold this royal warrant today creating heirlooms of the future.
As for Bovet, at the dawn of the 19th century, Edouard Bovet left London to conquer China, where he quickly became a supplier to the Chinese Emperor and his court. Today, many Bovet pocket watches are still present in the rooms of the Forbidden City. Finally, it was in London on 1 May 1822 that the Bovet name was registered as a trademark. During the firrst universal exposition held in Paris in the 19th century, Bovet is awarded a gold medal in the “luxury” category for a pair of pocket watches ordered by the Chinese Emperor. Since the last decade, Bovet has won more than 10 prizes around the world.
The Bovet Manufacture upholds the tradition of decorative art applied to finely cut and hand-painted dials, thus passing on the unrivalled knowhow that has been gracing the Firm’s collections and heritage since 1822.Find out more
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