TAG Heuer is seizing the opportunity of the recent appreciation of the Swiss franc to rebalance its international price policy.
Tag Heuer announces that it will refrain from raising its prices in the eurozone, Japan or Singapore. Conversely, there will be an average price reduction of 8% in Switzerland, China, the USA, the Caribbean, Central America and South America, of 7% in the United Kingdom and of 13% in Hong Kong.
This new price policy represents an extremely reassuring, positive, constructive and dynamic message for its customers and brand partners, comments TAG Heuer.
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