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Breitling - The first Breitling Squad in the spotlight

Breitling The first Breitling Squad in the spotlight

The watchmaking brand unveils a new concept and presents the Breitling Cinema Squad made up of four famous actors : Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu.

Breitling announces the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating squads, that is to say groups whose members are all recognized masters in their respective professions. Rooted in the dynamic values of the brand – action, purpose, and pioneering spirit – this concept focuses on the bond created between people brought together by a shared endeavor and common goal, and will be presented in Breitling’s advertising campaigns.

“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success. We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land. Our squad members – world-famous or not – will be absolute masters in their respective fields. I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments.”

Georges Kern, the CEO of Breitling

Breitling shares a great deal of DNA with moviemakers. In 2018, the brand is taking its relationship with the cinematic world to a new level as the Maison introduce the four actors chosen for the Breitling Cinema Squads: Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu.

Brad Pitt

Brad Pitt, one of the world’s best and most versatile actors, is also a successful film producer with his company Plan B Entertainment. In the past few years, Pitt has won an Academy Award as a producer of 12 Years a Slave, a film directed by Steve McQueen, and led a five-man tank crew in David Ayer’s World War Two epic Fury. He also played a supporting role in The Big Short and the lead in War Machine – a provocative satirical comedy from David Michôd for Netflix –, both of which he also produced with Plan B Entertainment. In 2016, Pitt starred opposite Marion Cotillard in Robert Zemeckis’ Allied. His next role is in James Gray’s Ad Astra, and he is also set to star in Quentin Tarantino’s Once Upon a Time in Hollywood alongside Leonardo DiCaprio.

Charlize Theron

Charlize Theron is an Academy Award–winning actress who has built a remarkable film career by taking on a wide variety of roles. She has created an impressive body of work that includes her Oscar and Golden Globe Award–winning portrayal of serial killer Aileen Wuornos in Monster. She also received Academy Award and Golden Globe Award nominations for her performance in North Country, and a Golden Globe Award nomination for Young Adult. Theron also has an impressive track record as a movie and television producer.

Adam Driver

Adam Driver most recently starred in Star Wars: The Last Jedi and Logan Lucky. He made his feature-film debut in J. Edgar, and, in the years since, has established himself as one of America’s most versatile actors with performances in Silence, Frances Ha, Midnight Special, Inside Llewyn Davis, Lincoln, and Paterson, among others. His next roles are in Noah Baumbach’s new feature and Spike Lee’s Black Klansman. He has also garnered rave reviews on stage and, in 2019, will appear in the first Broadway revival of Burn This, directed by Michael Mayer. Driver is a Juilliard School graduate and a former US Marine.

Daniel Wu

Daniel Wu is an American-born, Hong Kong–based actor, director, and producer who, since his film debut in 1998, has been featured in over 60 films. Since 2015, he has starred as Sunny in the popular AMC martial-arts drama series Into the Badlands, which he also produces. After graduating from the University of Oregon, Daniel traveled to Hong Kong in 1997, where he was cast in his first movie. He has won numerous acting awards, and his directorial debut, The Heavenly Kings, earned him the Best New Director award at the Hong Kong Film Awards and the Chinese Film Media Awards.

In the years ahead, you will discover more about each squad and its endeavors along with the respective projects of the individual members. Follow the #breitlingsquad at #squadonamission on the social medias.

The brand

From humble family beginnings Breitling grew into a major player in the world of chronographs and aviation instruments. At the dawn of a new era, the brand is poised for a legendary future.

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