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Carl F. Bucherer - Interview with Li Bingbing

Carl F. Bucherer Interview with Li Bingbing

The Carl F. Bucherer Global Brand Ambassador talked about her acting career, her charity involvements and her tastes in watches.

In what movies did you have the most fun to act ?
Comedy. Since I started to be an actress, I have played in so many movies. But for me, I want to act in comedies as I seldom have the chance to take this kind of movie. It makes me laugh, and makes the job interesting. If there’s an opportunity to act in a comedy, I will try.

What is your next movie?
"Nest" which will be on screen globally at the end of this year. This movie is about a tomb discovery, and my role is a scientist. I love the role I play, because it is so similar to my own character: someone who likes a challenge. Another movie is "MEG", together with Jason Statham, which will be on screen next summer. I wear Carl F. Bucherer Patravi ScubaTec in this movie. A really gorgeous timepiece which fits the character I play. Hope you would like it. I am reading the script for my next movie, and I constantly try to improve my performance skills.

How did you chose your charity involvements ?
I care a lot about environmental protection. At the very first, I think we all have responsibilities to ourselves, the public, the earth. Therefore, I accepted the invitation from China Environmental Protection Foundation in 2000 to be the ambassador of environmental protection.

In 2009 I established my own charity brand 【LOVE】 to promote a "Responsible Life" with a focus on carbon emission reduction and environmental protection.

Li Bingbing Interview


What’s important for you in a ladies’ watch ?
Appearance! Beautiful watches are my first choice, like Carl F. Bucherer Pathos Swan! Excellent jewellery competence, gorgeous appearance! I love it!

How important is the philosophy of the brand for you ?
I think the brand philosophy and spirit are the priority for me. I like the slogan of Carl F. Bucherer which is “For those who do not go with the times”. This distinct brand philosophy truly reflects my own perspective in life, and it is what attracted me to work with Carl F. Bucherer.

When did you come to Switzerland the first time ? What for ?
It was a long time ago. I came here for work. But this time is really special for me. Lucerne is the hometown of Carl F. Bucherer, and I’m the Global Brand Ambassador of this significant brand. I attended the opening ceremony of the first Carl F. Bucherer boutique in Lucerne, and also visited the brand’s manufacture in Lengnau. It was my first time to experience the ‘Made of Lucerne’ and ‘Distinct’ spirit of Carl F. Bucherer from the inside.

Li Bingbing Interview

Li Bingbing visits Carl F. Bucherer Watch Manufactory with CEO Sascha Moeri (on her left) © PPR MEDIA RELATIONS AG

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Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious contemporary watches in the premium market.

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