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Cyrus - Profile of Walter Ribaga, CEO

Cyrus Profile of Walter Ribaga, CEO

A watch industry veteran with 35 years of experience heads up Cyrus watches.

A dual Swiss-Italian national who studied at the College of Business and Economics in the “Watch City” of Biel/Bienne, graduating in 1975, Walter Ribaga started his career in sales at IBM Switzerland. He quickly moved to the watch industry, however, joining Certina, a company of the Swatch Group in 1981 to manage sales for Europe and Latin America. His experience in sales subsequently took him to other Swiss watch brands such as Omega, Zenith and Movado. At TAG Heuer Mr Ribaga was part of a team that helped to relaunch the brand worldwide and increase sales in Latin America fivefold over a period of five years.

In 2004 Walter Ribaga joined a manufacturer of high-end tourbillon movements where, as Commercial Director, he was responsible for product development, pricing, sales, marketing, after-sales service and outsourcing. Two years later he joined Maîtres du Temps, where, as part of the management team, he was responsible for product development, sourcing, manufacturing, sales, distribution and customer service.

Mr Ribaga was appointed Managing Director of Cyrus watches, Geneva, in 2017.

The brand

Above all, Cyrus sees itself as a non-conventional firm. With a very distinctive style and a number of patented functions, the Firm is committed to proving that fine watchmaking can be innovative by getting off the beaten track, without compromising quality in the slightest.

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