A tale of two cousins
Cyrus was founded in the year 2010 by Laurent and Julien Lecamp and served as a case study for Laurent Lecamp's book "Independent Luxury". After the two men left the brand for pastures new, Ruben Mira took over the running of the company until 2017. Since he moved to Hublot, the company has been managed by Walter Ribaga.
The name comes from the Persian emperor, also known as the king of Babylon, who founded the first Persian empire, while those of its watches are derivatives of this name (the original Greek is "Kuros") and that of his son and successor Cambysses.
The brand is best known for two collections: the Klepcys and the Kuros, both featuring a chronograph. The Klepcys alarm is a particular star in the collection. This limited edition of 30 pieces in gold, steel or titanium has a time function, day/night aperture and an alarm function that can be set to the nearest five minutes along a 24-hour scale. The luxury mechanical alarm sounds for 16 seconds.
The brains behind the movement is watchmaker Jean-François Mojon, founder of Chronode SA - a major player in the development of watchmaking complications - who developed the retrograde date and hour functions, as well as the 3D moon that can all be clearly seen on the dial of the Klepcys Moon model. All in all, it is an original way to tell the time. Jean-François Mojon was responsible for high-end watch movements such as those found in the Czapek Quai des Bergues collection and the HYT H1. For Cyrus he developed both the Calibre CYR1015 three-hand automatic movement and the CYR314 automatic chronograph calibre. He was also crowned best watch movement designer at the Grand Prix d'Horlogerie de Genève in 2010.
Cyrus watches are produced in Le Locle, Switzerland, at stone's throw from the border with France. The Klepcys is recognisable by its two crowns and its use of black DLC coatings and rose gold on the cases. The Kuros chronograph shares the same aesthetic but also uses high-tech metals such as titanium for the watch case as well as gold. Now discontinued, the Kambys watch, which also came in titanium and gold, used to form a third pillar in the collection as a limited edition time only watch with a manually wound movement that offered an impressive power reserve of 168 hours (7 days).
Cyrus embraced the trend for all black watches with an all black watch in the Klepcys collection that combines a black DLC steel case, black dial and black rubber strap. In fact, black is one of the brand's signature colours for its dial, in a watch collection that is totally geared towards men.
An exciting future
As a niche brand among the hundreds of watch brands found in Switzerland, Cyrus watches are a rare commodity reserved for the initiated. In the near future, the brand is set to experience a repositioning that will herald some exciting new watches in the collection. As with news for any luxury watch brand, visit WorldTempus regularly for news on the latest developments at Cyrus.