Kerbedanz New CEO
Guillain Maspétiol becomes the new CEO of the brand.
Tigran Kerbedanz and Kalust Zorik, founders of the Kerbedanz brand, announce Guillain Maspétiol as CEO.
Guillain Maspétiol, Kalust Zorik and Aram Petrosyan © Kerbedanz
Motivation and inspiration to achieve excellence
His stance is a bubbling of ideas to reposition the brand. Ideas for the future, anchored in the near past of a family brand that, far from the overly historical shackles, multiplies the opportunities. It's all there: the brand combines the know-how of arts and crafts with enamel and engraving expertise and the mastery of maternal complications and pure chronometry. Nevertheless, Kerbedanz, which creates unique pieces and small series, and has Maximus, the largest tourbillon globally, also deserves to explore more expansive territories.
Guillain Maspétiol © Kerbedanz
Kerbedanz facing the world's markets
Guillain Maspétiol comes from a complete career path for great names in watchmaking. He joined Cartier in Hong Kong at the end of 1994.
From Travel Retail Manager in Seoul, again for Cartier, he moved to Dubai, mainly for Jaeger-LeCoultre and IWC. From Turkey to India and Pakistan, Maspétiol also managed all of North Africa via Yemen and the Gulf countries. He then went to England for a couple of years as Brand Director before taking over the governance of one of its major markets, France. Finally, still for Jaeger-LeCoultre, Guillain Maspétiol returned to Hong Kong for four and a half years to head up the whole of North Asia. His worldwide market expertise will surely be valuable to Kerbedanz.