TAG Heuer Video. Maria Sharapova Don't Crack Under Pressure
The tennis star embodies the brand's spirit.
Maria Sharapova has been a long-time member of the brand’s dream team that
embodies the brand’s rich heritage built on pushing boundaries, breaking conventional rules, and harnessing mental fortitude to overcome the limits.This long-lasting partnership reflects the core values of both the tennis super star and TAG Heuer – a tough mindset, strong mental strength, and always-be-the-best spirit. The qualities also define the brand’s new motto, “Don’t Crack Under Pressure”, one that is perfectly personified by the tennis sensation who has a never-say-die attitude and is not afraid to push her boundaries.
Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.Find out more
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