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IWC Schaffhausen - Celebrating boutique opening in Munich

IWC Schaffhausen Celebrating boutique opening in Munich

On 28 June 2017, IWC Schaffhausen celebrated the opening of its second German boutique.

After a one-year construction phase of meticulously executed renovations, the historic building in the heart of Munich’s city centre is now shining like new. Inside, it features a modern boutique concept spanning two floors and a total area of around 226 square metres.

Around 200 specially invited guests flocked to the renovated building at Residenzstraße 13, close to Munich’s opera house. Guests included well-known IWC brand ambassadors and celebrities such as actors Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze. To mark the occasion, IWC is unveiling the special-edition Portugieser Chronograph Rattrapante Edition “Boutique Munich” (Ref. IW371217). Limited to 250 watches, this exclusive timepiece will initially only be available for purchase at the Munich boutique.

The brand

With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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