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TAG Heuer - Monaco Bamford

TAG Heuer Monaco Bamford

TAG Heuer teams up with Bamford Watch Department and unveils a bold interpretation of its Monaco.

The brand new model unveiled at Baselworld by TAG Heuer, in collaboration with Bamford Watch Department (BWD), is the iconic Monaco with a solid carbon case, a full black dial and aqua blue chronograph counters. Never before has such a bold design graced this flagship piece, seminal in the worlds of both watchmaking and motor racing. 

CEO of BWD, George Bamford pioneered the customisation of luxury watches by modernising and personalising timepieces which were already very exclusive, giving them a recognisable identity with his own ultra-modern, futuristic style.

Monaco Bamford

Monaco Bamford © TAG Heuer

This is not the first collaboration between TAG Heuer and Bamford Watch Department. Back in 2017, customers and fans of the Swiss brand were offered the opportunity to customise their favourite model. Following this success, TAG Heuer invited George Bamford to help designing this new series of the Monaco, which exclusively carries the Bamford name.  

As one would expect, the new Monaco Bamford still features the hallmarks of this model: the square 39-mm case and the crown positioned on the left. But now it also boasts a case made from incredibly lightweight and highly resistant carbon. TAG Heuer created a special mould for this carbon case to perfectly match the dimensions of the Monaco and meet the technical constraints of this specific material. Bamford's signature style is evident in the chronograph counters highlighted with luminous marks on the indices and the date window, which are a magnificent aqua blue – Bamford Watch Department's favourite shade of blue. The dial and the case-back are engraved with "Monaco Bamford" as a reminder of the partnership. Housing the Calibre 11 Automatic, the timepiece is fitted with a black alligator leather strap.

Monaco Bamford

© TAG Heuer

The new Monaco Bamford is only available for purchase in TAG Heuer boutiques and online stores in available countries.

Monaco Bamford

© TAG Heuer


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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