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Carl F. Bucherer - Red Cross Gala

Carl F. Bucherer Red Cross Gala

Carl F. Bucherer donated two exceptional timepieces to the auction, as well as a unique Hollywood experience.

On Saturday, February 8, 2020, at the Badrutt’s Palace, St. Moritzin guests gathered in aid of a good cause, a charity auction to generate funds that will help the Swiss Red Cross continue its vital work. 

For Carl F. Bucherer, partnering with this historic organization was a personal mission. The Lucerne-based watch manufacturer donated two exceptional timepieces to the auction, crowning the exquisite offer with a unique Hollywood experience. The Swiss Red Cross will use the auction’s proceeds to fund numerous water and hygiene projects worldwide.

More than 650 million people worldwide still have no regular access to clean drinking water. The organization will use the total CHF 1.1 million donated that evening to improve the quality of life of many of those affected. In doing so, the Swiss Red Cross will be making a decisive contribution to international sustainability goals, an issue that is very close to Carl F. Bucherer’s heart: “As a watch manufacturer steeped in tradition, we are aware of how precious every moment is and the responsibility that we bear towards future generations,” commented Sascha Moeri, CEO of Carl F. Bucherer. “As part of our Treasuring Values corporate philosophy, we are therefore committed to long-term partnerships such as with the Swiss Red Cross, to innovative projects and, last but not least, to exceptional timepieces that are exemplars of sustainability.”

Red Cross Gala

Manero Monograph and Manero Flyback © Carl F. Bucherer

Carl F. Bucherer offered an elegant Manero Flyback in rose gold and the feminine Manero Monograph with 50 sparkling diamonds. The auction lot also included an exclusive Hollywood experience together with John Wick director Chad Stahelski and famous stuntman and actor Daniel Bernhardt. Both Hollywood stars, along with Sascha Moeri, personally encouraged guests in St. Moritz to bid for this particular auction lot. The lot was awarded to the highest bidder, who offered CHF 80,000, the highest individual bid on this truly special evening.

Red Cross Gala

Chad Stahelski, Selkie Hom and Sascha Moeri


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