Breitling Breitling embraces the interactive world with DREST
The Breitling Chronomat for Women is making its way into the virtual wardrobe of DREST, the first interactive luxury fashion mobile game
Breitling is the first watch brand to partner with DREST, a game that sees players adopt the role of a fashion stylist – building digital photo shoot and mood board creations using products from over 200 leading global fashion brands. As with all the other fashion items featured in DREST, there is the option for users to shop the Breitling pieces they have played and competed with in-game – creating a fun and interactive modern-day shopping experience.
Chronomat Automatic 36 © Breitling
“We are very excited that Breitling, and specifically our new Chronomat for Women collection, will become a part of DREST’s vast virtual wardrobe,” says Breitling Chief Marketing Officer Tim Sayler. ”It’s really a fun way to experience the latest in luxury, and we believe Breitling has a role to play in that world. It’s a great chance to introduce our beautiful women’s watches as well as our Spotlight Squad members to DREST’s online community of fashion-forward individuals.”
The versatile Chronomat for Women, launched in October 2020, is the perfect addition to the DREST assortment. Sporty yet elegant, this modern retro-inspired watch easily takes its wearer from a business meeting to the beach – and everywhere in between.
Set your alarm to win a Breitling watch
Now it’s time for DREST stylists to get creative! This winter there will be two Breitling X DREST Mood Board challenges. The first one starts on January 29, 2021, at 12:00 noon GMT, and is live for two days. Over the course of 72 hours, DREST users will have the chance to win a watch from the real-life collection simply by completing the brand’s dedicated challenge.
Application DREST © Breitling
DREST users will receive a final score when submitting their creations – this is a combination of how well they have met the challenge brief and how highly the community has rated their creativity. The best 20 mood boards will be shared with Breitling Spotlight Squad member Misty Copeland, the first African-American woman to become a principal dancer at the American Ballet Theatre.
Misty Copeland will select her favorite mood board, and its lucky creator will win a Chronomat Automatic 36 in stainless steel. DREST and Breitling will announce the winner’s name on February 7, 2021. A second Breitling dedicated Mood Board challenge will follow in March.
Participation in the Breitling competition and prize drawing is possible in the following countries:
Switzerland, Germany, Austria, France, Monaco, Spain, Hungary, the UK, Ireland, Sweden, Denmark, the Netherlands, Belgium, Singapore, Japan, New Zealand, Argentina, the USA, and Canada.
From humble family beginnings Breitling grew into a major player in the world of chronographs and aviation instruments. At the dawn of a new era, the brand is poised for a legendary future.Find out more >
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