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Chanel  - J12-G.10

Chanel J12-G.10

With the J12-G.10 watch, the brand treats itself to a precious twist by adapting the military-world essential, the NATO strap, to feminine watchmaking.

Originally designed for the British army, this strap - typically produced in reinforced nylon - has a long-standing reputation for its unique toughness and flexibility. The J12-G.10 chose its new identity by taking its name from the form used to order this legendary military strap.
In a strikingly novel way, alligator skin with large scales has replaced the original nylon. Resolutely modern, this strap covers its tracks by adopting some feminine charm, without ever losing its sturdiness and comfort, and offers a definitively luxurious allure.

The new J12-G.10 is available in seven different models, with varying degrees of diamonds on the bezel, case and dial. Making the watch exceptionally precious, the buckle is set with brilliant and baguette cut diamonds. The high-tech ceramic cases are offered in white and in black.



Click on the photo at the top of this article to see a slideshow of the full J12-G.10 collection.


The first model, limited to only 5 pieces, features a white gold case, bezel and
dial set with a total of 210 baguette-cut diamonds. The 42mm case houses a mechanical self-winding movement and has a power reserve of 42 hours.

The second version of the J12-G.10 features a black, white lacquered or grey dial set with 8 brilliant-cut diamond indexes. Last but not least, the J12-G.10 is also available in a mother of pearl, grey or black dial set with 12 baguette diamonds indexes. Measuring 33mm, these six timepieces house a high precision quartz movement.





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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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