Each collection draws from the history and the values of the Maison, celebrating a modern prowess that is constantly reinvented.
Each watch and jewelry creation sublimates their exceptional stones with the precious material of which they are sculpted.
Each creation captures light and crystalizes an emotion.
To create is to innovate and to remember.
Since the founding of the Maison in 1858, Frédéric Boucheron was a precursor, ahead of his time through his style and his techniques of which his inventions were quickly celebrated at the Expositions Universelles: the “point d'interrogation (questionmark)” clasp-free necklace, woven gold and creations that could be worn in many different fashions...
Today, each collection is the unique expression of this incredible talent to capture the spirit of the times, gathering inspiration from a past rich in emotion.
Instantly recognizable, the Boucheron style is the expression of French elegance that never ceases to create the classics of tomorrow.
Boucheron, the magician of stones
As much for their quality as for their size and provenance, the stones of the Maison Boucheron are simply exceptional. The Maison has always insured the exclusivity of the rarest and most desirable stones, due to its enduring quest for excellence. This capacity to find extraordinary gems – starting with its colored stones – is at the heart of the Maison's identity.
Each creation capures light.
The Maison Boucheron has always worked with the greatest artisans of its time to sculpt the finest materials and sublimate the luster of its stones. This art of capturing light is the first mission of the Jeweler of the Place Vendôme, giving it the name of “the Jeweler of Light in the City of Light”.
It is the reason that Boucheron embodies the quest of the absolute and of unique emotions. A Maison Boucheron creation is not simply the result of an unparalleled savoir-faire, it is the ultimate quest to tell a story: that of the Maison and of those who wear the creations. Thus, each piece is a collection of stories and emotions. They enrich themselves over the years with the generations of countless sparkling souls drawing the promise of eternal luxury.
There are currently more than 50 Boucheron boutiques across the world.
Boucheron is owned by PPR Luxury Group, a worldwide leader in luxury and lifestyle. Shares in PPR are traded on the Euronext Paris (#121485, PRTP.PA, PPFP).
