Vintage: “Why don’t you have more articles about vintage watches?” Ever since I started in November, this question has been reoccurring. And now, we have launched this new section with, for instance an article by Simon de Burton about Blancpain and the growing interest in neo-vintage (1980s and forwards). And this Saturday our vintage editor Arthur Touchot – former freelancer for The New York Times and co-founder of the Marteau & Co. auction house – takes a look at how Cartier blurs the borders between vintage and contemporary products. In this section you will also find our articles about the 25 best watches made in the last 25 years in various categories including design, innovation, and ladies watches. (I know, most experts will draw a line around the 1980s for vintage – but these listicles made with a global think-tank are worthy of another merry go-round. So, thank you all who came with this invaluable input – here we go!
Top 5: Every Sunday we look at top 5 watches in a certain category. We started with the favorite elegant watches of Marie de Pimodan, (editor-in-chief of GEM-T), Brice Lechevalier (editor-in-chief and founder of GMT Magazine) and yours truly. This Sunday, we will give you our favorite complicated watches.
Another thing that I would like to highlight is the highly technical expertise shown in the Test Bench. This is a format that GMT and WorldTempus have produced for 15(!) years with the help of Christophe Persoz. This experienced watchmaker who is Head of the Horological and Cultural Committee of the Horopedia Foundation not only wears a watch for a week; he also tests its chronometric performance with the necessary machines to deliver a mix of opinion and scientific facts.
Apart from this, we are also clarifying the format of our films and reels shown on our website and social medias. As with all our content we believe in sharing our expertise and opinion in a news-oriented fashion, and our three main formats are technical deep-dive, the story of a watch, and review. Of course we also – just like watchmakers – believe in customization. Especially when it comes to including animations and other unexpected imagery that highlight the message and make you smile.
I would of course love to hear what you think about it, and how we can improve even more. Don’t hesitate to drop me a line to share your thoughts.
