One thing was striking. 20 of the watches listed were released by 2012. Ever since, we have had record years in the industry, making more money than ever. Watches are more popular than ever. More expensive than ever. But: it seems like creativity and new models are on an opposite curve. Why do you think this is happening? Why are we so afraid of trying something new?
While you ponder that, I will let you know why I am still in this industry after 20 years. Yes, I do love watches. Or, should I say, I have come to love watches. Originating from Sweden, I had no idea about watches, even though I was already writing about design and architecture. I even thought the mere idea of a publication specializing in watches was just too much, too niche! But through one of my clients, I was introduced to watches and Switzerland, and after a few years I learned more and more, and the rest is history, Now, I have lived here for 13 years, and I have covered watches for publications all over the world. And over these years I have come to love the people in the industry even more than the timepieces themselves. Of course, I am not talking about the phony gold-diggers or the stuck-ups. No, I am talking about the passionate people, the nerdy people, the people who realize the importance of the cultural heritage that come with watchmaking and the savoir-faire surrounding it. I am talking about the openness, the willingness to share. Through ticking timepieces, many-a friendship has formed. One thing we have and have had in common is that we in our open conversations have quickly moved beyond the clichés. We dare to have opinions, we dare to try out different things, we dare to question the status quo. And we also share a sense of gratefulness for our privilege of belonging to this fantastic culture.
Now, being in the wonderful city of Geneva since November, I am extremely grateful to see many of these fantastic people on a more regular basis. Who knows, some new acquaintances might also develop into friendships. Because it is with friendship as with iconic designs. It takes time. Sometimes you can’t stand them at the beginning or you simply don’t understand what they are on about. But after seeing them several times you might realize that you have a lot in common. This I first learnt living in a small village; that you have everything to gain from giving people several chances. So, give others – and do not forget yourself – several chances. Just as with timeless designs, only time will tell if the people are for real in the long run. If they are not? Head to the other end of the room. You will meet good people on the way.
