The logo is the result of long and careful deliberation. The trademark logo reflects its energy and inspiration.
The impression of roundedness and perfection is reflected in the logo – in its graphic design and font type. The roundedness which leaves nothing to chance is reflected by the watch cases, designed in accordance with the trademark's principles.
The three parts (circular sectors) are in perpetual motion. Their tops are open so that the energy can pass through them all the way to the core – the heart of the trademark. In it, all the energy of the trademark is concentrated.
Three (rounded) sectors in perpetual motion represent the three main collections which comprise the trademark. The principal two have been launched in January 2011 (Kuros and Klepcys collections). The third collection (Lydia), which is already being designed, will see the light of day in 2013.
The name Cyrus is written in a special font in perfect synergy with the three-sector circle. The three parts may also be recognized visually in the name; the letters CY represent the first element in the form of a semicircle, the middle letter R creates balance, and the letters US conclude the word and mirror the first semicircular element. The name also forms a complete circle which symbolizes the energetic integrity.
And lastly, the final detail: the name "Geneva " denotes the company's headquarters. They are located in one of the best known Swiss cantons, alongside the headquarters of numerous other watch-making companies.
