Philosophy of the Brand

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Philosophy of the Brand - Delaneau
1 minute read
Not a brand....a universe of passion and art conveyed to fine women watchmaking.

 

 

 

 

 

 


DeLaneau's Universe...the prevalence of women, passion and art 

By definition, a woman is manifold. She may be a mother in the morning, a business woman at lunch, a sister or friend in the afternoon, perhaps an amazon in the evening. She re invents herself several times a day. Every woman is unique yet all share a common factor: to listen to their soul, timeless and universal.

Thanks to its passion and mastery of the arts - whether aesthetic, craft or mechanical -

 

 

 

DeLaneau always has a single aim: to transcend a woman's aspirations, to touch her soul!

Isn't it vibrant and emotional to listen to a mechanical movement beating like a heart in a masterfuly decorated case?


A brand that perpetuates Geneva's unique crafstmanship tradition

Be it enameling, miniature painting, engraving or even stone setting, Geneva has a long standing tradition in the Métiers d'Art. By chosing to work with the best artisans in the world,

 

 

 

DeLaneau has set the highest possible quality standards to materialize its outstanding designs. Requiring weeks, if not months of craftmanship, each timepiece is - always - both a technical and aesthetical feat.


Exclusive representation around the world

Nestled in Geneva's historical old town, just below the renowned St Peter Cathedral, the

 

 

 

DeLaneau headquarters and workshops are a genuine representation of the brands values: originality, femininity, authenticity and - above all - passion. Counting in-house artisans such as highly talented enameller,

 

 

 

DeLaneau also boasts, as of April 2010, its first flagship store in the most exclusive shopping street of Geneva.

Followed by the opening of the Moscow shop in summer 2010 and soon to be opened New York Madison Avenue store in december 2010

 

 

 

DeLaneau aims at perpetuating its original horological approach to a few privileged ladies.

Discover

 

 

 

DeLaneau... discover an exclusive universe of timeless craftsmanship and poetry.
Esprit de la femme

 

 

 

DeLaneau: free spirit