Press release
Debates and conferences of this 16th edition will reunite of course specialists from the world of watchmaking, but not only.
The end of the year watchmaking rendezvous will reveal the consumer experience: the initiation and the immersion in the brand and the emulation created around it. With which marketing strategies the watchmaking brands immerse their clients in their universe? What could one learn from the other sectors already using the experiential marketing? How to consider the sensorial and emotional aspects (sense, think, feel, act, relate) to attract and to win the loyalty of the clients? These are some of the questions addressed during the 16th Journées Internationales du Marketing Horloger (JIMH).
The participating speakers will examine the different methods used by the brands to “initiate” their potential clients to their secrets, in a brand territory unique in its genre. Besides the watch, other products will be studied, such as the chocolate, the wine and the cheese.
An exchange and emulation platform for professionals of the watch industry, this indispensable event of the watchmaking marketing takes place as every year in two parts: The day of research: Journée de Recherche en Marketing Horloger (JRMH), the academic part in its 7th edition – will take place on Wednesday, November 7, at the Haute école de gesion Arc in Neuchâtel; it will be followed the next day, Thursday November 8, by the 16th Journée Internationale du Marketing Horloger, at Arc en Scènes, the theatre of La Chaux-de-Fonds.
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