A new stage for a bold vision. In 2025, Time to Watches moves to the iconic Villa Sarasin, marking an exciting new chapter just steps away from Palexpo. With newcomers like Krayon, Beauregard, BREVA GENEVE, GUEBLY, Laine, Lorige, MING, TAOS, and others, the event now showcases over 70 independent brands. Amid the buzz of watchmaking’s spring season, Time to Watches solidifies its unique position, celebrating creativity, independence, and daring innovation.
The range of brands involved highlights the event's diversity and scope:
ADRIATICA | Aerowatch | Airain | Äonic | Appella | AWAKE | Azimuth | BA111OD | bauhaus | Beaubleu | Beauregard | Benrus | Berney | Blackout | BREVA GENEVE | BRISTON | Carl Suchy & Söhne | Charles Girardier | CIME | Creations by Wire Art | De Rijke & Co | Dennison Watch | DONE Watches | Eagle Eye Watches | Elka Watch Co. | Exaequo - Melting Watch | Fears | Formex | Genius Watches | GUEBLY | H992 Architecte Horloger | Herbelin | Jowissa | Krayon | Laco | Laine | Lebois & Co | Lorige | Marathon Watch | Mathey-Tissot | Milus | MING | Nivada Grenchen | Ollech & Wajs | Omnis | Paulin | Pragma | RALF TECH | Rapport London | RESERVOIR | ROBOT watch | Rosenbusch Watches | ruhla 1929 | Schaefer & Companions | Sinclair Harding | Sinn Spezialuhren | Squale | TAOS | Tsar Bomba Watches | UTINAM Besançon | Vulcain | White Star Watch | WOLF | YOUHR | ZANNETTI Independent Watchmaker | Zeppelin
Time to Watches stands as a hub for watchmaking innovation and creativity. Renowned brands and emerging talents will showcase their latest designs in a dynamic, eclectic atmosphere. Media, retailers, collectors, and the public are invited to immerse themselves in a one-of-a-kind experience at the core of the excitement
A perfect mix of business and pleasure
Time to Watches is more than just an exhibition. Starting in the morning, media, retailers, and collectors can join breakfast meetings to foster valuable connections. In the evening, after-work events will extend the conversations in a fun and relaxed vibe.
Tailored guided tours
Distributors, watch clubs, and VIPs will experience customized guided tours, with personalized guidance to gain a deeper insight into the collections and the stories behind each brand.
A vibrant spirit powered by a passionate team
Time to Watches staff is committed to making this event unmissable. With energy, expertise, and hospitality at its core, the organization ensures that every visit is truly unforgettable.
A Unique Mindset
Time to Watches is a celebration of enthusiasm and passion. Informal yet elegant, bold yet professional, this event has become a benchmark in the watchmaking world with its stylish, laid-back approach to business.
« We’re excited to host both renowned brands and emerging talents at Villa Sarasin, a truly unique venue with its own charm and character. Time to Watches may be set in a historic mansion, but it remains faithful to its cool and accessible spirit, » said Christian Wipfli, Founder and Director of the event.
