After highly acclaimed early editions that showcased the Group’s key markets, LVMH has this time chosen Italy as the setting for this annual gathering. Now eagerly anticipated by the entire watchmaking community, the event will bring together in Milan Bvlgari, Daniel Roth, Gérald Genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith.
“The seventh edition of LVMH Watch Week will take place in Milan in January 2026, bringing together nine LVMH watchmaking Maisons. This major event will inject new momentum into what has become an essential rendezvous for the fine watchmaking sector. At the very start of the year, it enables us to present our very latest creations to our partners, journalists and clients. We are already planning significant new launches and exceptional timepieces for 2026 across all our Maisons, all united — in their diversity and complementarity — by the Group’s creative passion,” said Jean-Christophe Babin, CEO of LVMH’s Watches Division and CEO of Bvlgari.
This seventh edition of LVMH Watch Week will reflect the strong creative dynamism of the Group’s watchmaking division.
