Maurice Lacroix, the Swiss Manufacture, is pleased to announce it is the Official T imekeeper of Mahindra Racing. Part of Mahindra & Mahindra, a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity , enhancing urban living, nurturing new businesses and fostering communities , headquar tered in India with staff in 100 countries, Mahindra Racing competes in the ABB FIA For mula E World Championship. Moreover, the team has competed in ever y season since the series was inaugurated in 2014 and is a multi-race winning outfit.
Both companies are driven by per formance and the pursuit of mechanical per fection. Mechanical precision and optimal design are essential for success.
Similar to Maurice Lacroix, Mahindra Racing has a deep understanding of mechanics and the skills needed to maximise performance and know that ever y second counts, in a spor t where thousandths of a second can make a difference. Over the six seasons it has been competing in the ABB FIA Formula E World Championship, Mahindra Racing has taken four victories and 18 podiums in a fiercely contested series. This impressive success rate can be attributed to the team’ s innovative mindset and boldness.
The Mahindra brand is synonymous with producing quality and robust products as well as delivering high perceived value to its customers. These attributes are familiar to Maurice Lacroix’ s customers, providing another reason for the company to par tner with Mahindra Racing.
The ABB FIA Formula E World Championship features 14 ra ces across 12 cities. The racing takes place on city street circuits, the ver y urban landscapes that are close to the hear t of Maurice Lacroix. Indeed, it is the vitality of city life which provides inspiration for the company’ s designs and led to its digital activations #CHASEYOURWATCH and #TIMECODE.
No responsible company can ignore the environment. It is Maurice Lacroix’ s belief that ever yone must play their par t in saving the planet. A founding principle of Formula E is to accelerate EV adoption across the globe, improving air quality and addressing climate change. Mahindra Racing has embraced the idea of sustainability and it was the first Formula E team to be accredited to the FIA’s Sustainability Programme and holds the highest level of accreditation; it was only the second motorsport team in the world to achieve this. This responsible face of business is yet another virtue that resonates with Maurice Lacroix.
"It is important to us that we work with companies which share our passions and values," explained Stéphane Waser, Managing Director of Maurice Lacroix. "As you can see, Maurice Lacroix and Mahindra Racing are closely aligned. We both share a passion for success and a concer n for the planet. We are both dynamic companies with much in-house expertise. We also choose to spend much time in the cities around the globe, engaging with our customers and responding to their desires. I look for ward to both companies working together, embarking on this exciting adventure and sharing much success.”
Dilbagh Gill, Team Principal & CEO of Mahindra Racing added, "We are thrilled to announce this new partnership with Maurice Lacroix, a brand that is complementary to our team in terms of values and vision," says Dilbagh Gill. "Innovation, sustainability and passion in what we do is what underpins our drive at Mahindra Racing and we look for ward to a partner that shares that ethos. We have some ver y exciting innovations to present to the world in 2021, so watch this space!"
