Gucci Timepieces is pleased to announce a special edition U-Play watch designed by Creative Director Frida Giannini and a contribution of $70,000 to benefit UNICEF's ‘Schools for Africa' initiative.
Gucci Creative Director Frida Giannini said, "I visited Malawi with UNICEF at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don't get the chance to go to school. I saw that UNICEF's Schools for Africa program is successfully providing this opportunity that so many of us take for granted. Every child has the right to an education, and an education is forever."
Over the course of its relationship with UNICEF since 2005, Gucci has committed more than US$ 9 million and has consistently supported UNICEF's life-saving treatment, care and prevention programs for orphans and vulnerable children in sub-Saharan Africa, where nearly 1 million children have been orphaned by the HIV/AIDS pandemic. Over time, the partnership has evolved to focus on education through UNICEF's ‘Schools for Africa' initiative, which aims to increase access to quality basic education for millions of children in Africa, with a special emphasis on helping the most disadvantaged – girls, orphans and children living in extreme poverty.
The Gucci U-Play watch to benefit UNICEF will be available from November in stores worldwide and at gucci.com.
About the Gucci/UNICEF partnership
The global Gucci/UNICEF partnership began in 2005, when the company introduced the first annual Gucci Campaign to Benefit UNICEF. This international campaign is the most extensive philanthropic partnership in Gucci's history, and supports UNICEF programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa*. Each year, Gucci has intensified the company's commitment to UNICEF - and to saving and improving children's lives - by expanding the annual campaign and introducing significant new initiatives to support the partnership. In this highly active period, Gucci has committed over $9 million to UNICEF. This significant sum is a testament to the increased scale and scope of the company's support, and has resulted in Gucci's current status as the largest corporate donor to UNICEF's “Schools for Africa” initiative. “Schools for Africa” aims to increase access to quality basic education for all children, with a special emphasis on helping the most disadvantaged children living in extreme poverty. As with past Gucci donations, the funds donated by Gucci Timepieces will support UNICEF programs in Malawi and Mozambique*, where nearly one million children have been orphaned by the HIV/AIDS pandemic.
For more information, please visit guccitimepieces.com.
*No part of the purchase price is tax-deductible. UNICEF does not endorse any brand or product. For more information visit unicef.org.
