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Hublot - Five frank questions about the future

Hublot Five frank questions about the future

Hublot has just unveiled some of its new models for 2021, but the manufacture is looking (much) further ahead. We got an update from CEO Ricardo Guadalupe

We’ve seen the One-Click, the ceramic bracelet that comes in different colours; what other avenues is the brand exploring to enhance its customer experience?
Our Taylor Made project is currently in the works. We’ve also been working hard on linking our online meetings and contacts with physical ones, in order to transform an experience that began on the web into a genuine Hublot emotion. The first contact might be made through the digital boutique we launched several years ago, or through e-commerce. We’re constantly building bridges between the digital and the real world. All we need now is an end to these public health restrictions!

What’s the first thing Hublot plans to do, once we’re able to socialise and interact normally again?
Travel! Go out to the markets, and visit our teams, our clients and friends of the brand. Hublot has a very strong event culture. We’re all about those privileged moments that bring us together around a shared passion. They are something we have always emphasised, and we’re keen to get back to them as soon as possible. The Hublotista community is not just a concept; it’s been a tangible reality for fifteen years, and we can’t wait to reconnect with them again.

Five frank questions about the future

Ricardo Guadalupe © Hublot

Hublot has a very broad palette of movements, materials, bracelets and straps. What are the chances that we’ll see a configurator, where clients can create their own Hublot watch by combining these technologies?
It’s on the way. We’re calling it Taylor Made. Between 2009 and 2015 we became a totally integrated manufacture, at a rather astonishing speed. That gives us unique flexibility, and access to very high-level cutting-edge industrial processes that, over the short term, will enable us to offer a bespoke approach that will probably cause a few ripples!

Bracelets made from titanium, ceramic, steel, rubber, leather... will we be seeing more combinations of materials, to make bi-material or even tri-material bracelets? 
Dual material straps are already a reality. On the Big Bang Berluti, for example, the straps are made of Berluti leather on a rubber base. But yes, a titanium-ceramic bracelet, for example, is a possibility. As you know, the R&D teams at Hublot don’t really have time to get bored!

Your partnership with Ferrari recently came to an end. Will we see a new alliance in a similar vein, one that will be as defining as Ferrari was for almost 10 years?
The decision was part of the evolution of our marketing strategy, and is in line with our desire to embark upon many more major projects to promote our Art of Fusion, our Manufacture and our watchmaking savoir-faire. The decision was taken 100% by Hublot, with a view to embracing new challenges.


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The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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