Is it too soon to evaluate the results of this month’s Euros for Hublot?
Yes, it’s still too early, but we can already say that brand visibility from the 4th referee’s board has been excellent, with around 15 seconds per match.
Have your shops noticed increased traffic connected with your sponsorship and the parallel media campaign? And if so, how much?
Indeed; particularly at our Place Vendôme store in Paris sales have increased significantly, and the month of June has been very positive for us worldwide, with sales higher than in 2015.
Which are your most popular Euro 2016-related products, and why?
The Big Bang Unico Retrograde Chronograph UEFA Euro 2016, because it has greater visibility.
Which Hublot-wearing football celebrities have had the biggest impact on Hublot’s image?
Pelé and Maradona, obviously, who took part in the incredible Match of Friendship on 9 June to launch the UEFA Euro 2016, against the stunning backdrop of Paris’s Palais Royal.
How have you been involved in the tournament?
Being a great football fan, obviously I’ve followed the entire competition, in person and on the TV. I personally attended 12 matches in the company of clients, Hublot ambassadors, friends of the brand, journalists and suppliers, to give them a Hublot experience.
How have you used the various host cities?
We have brought 1000 guests to Paris, Bordeaux, Marseille, Lille and Lyon, and introduced them to the French art de vivre with visits to prestigious locations all over the host country, France.
What has been your most pleasant surprise?
To have been able to give people a uniquely memorable experience, even people who said they didn’t like football.
If you could do it again, what would you change?
Nothing, although you can always do better.
