Capsule Collection COCO GAME

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Combining limitless creativity, technical virtuosity and exceptional materials, the House’s Watchmaking Creation Studio places itself at the service of allure to imagine watches beyond the measurement of time. Creations designed at Place Vendôme and assembled at the CHANEL Manufacture in La Chaux-de-Fonds in Switzerland.

COCO GAME long necklace

Mademoiselle, dressed in her white tweed suit trimmed with black and half-pearl earrings, is reinterpreted in a stylized form directly inspired by the world of video games. Playing on the contrast of black and white, this all-pixel drawing required 4 months of development to create its bold technical design. The buttons, earrings and eyes are dressed in blackened titanium, while the silhouette is adorned with 193 diamonds.

COCO GAME long necklace © CHANEL

J12 COCO GAME Charms

As if she just stepped out of a video game, a pixelized Mademoiselle transforms into a charm, suspended from the crown of a J12 in matte white ceramic. Combining polished steel with black and white lacquer, 10 months of development were necessary for the CHANEL Watch Manufacture to obtain smooth edges without distorting the pixel pattern. Demonstrating the precision and mastery of the artisans, the lacquer was applied on pixels measuring 0.5 mm.

J12 COCO GAME charms © CHANEL

J12 COCO GAME

Mademoiselle becomes a pixelated character that trots around the dial of this J12 in matte black ceramic. To fit with the lightness and balance required for the seconds hand, Mademoiselle's figure has been laser cut from a carbon plate. A technical feat that required 10 months of development by the artisans of the CHANEL Watch Manufacture. This Haute Horlogerie watch features a bezel and indexes set with baguette-cut diamonds, matched with a round brilliant diamond on the crown.

The J12 Coco Game is also available in two versions; glossy white and matte black ceramic, with dial indexes set with brilliant-cut diamonds and a bezel with a baguette motif.

J12 COCO GAME © CHANEL

BOY·FRIEND COCO GAME

Applied as a transfer on the immaculate dial of the BOYFRIEND, Gabrielle Chanel lends her unmistakable style to the Queen of Hearts. Her iconic suit in black-edged tweed, her boater and her layered pearl necklaces make up this black and white portrait. The sharp line of her silhouette is softened by the presence of two heart-shaped metallic applications.

Set with Haute Horlogerie baguette-cut diamonds, the bezel is also available in a white lacquered version.

The purity of this playing card is also expressed through a white calfskin strap with black trim.

BOY-FRIEND COCO GAME © CHANEL

PREMIÈRE COCO GAME

With this PREMIÈRE, the graphic signature codes of the House - the line, black and white - are easy to read. Combining black coating, white lacquer and sapphire crystal, 6 charms swing to the rhythm of the wrist's movement and spell out CHANEL with pure simplicity.

PREMIÈRE COCO GAME © CHANEL
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