UEFA EURO 2024TM, the final phase of the UEFA European Football Championship, will take place this summer in Germany. Ahead of this great festival of European football, Hublot and Kylian Mbappé, the brand's ambassador, are starting the countdown together by unveiling the "Every second counts!" campaign.
Will Kylian Mbappé be the hero of UEFA EURO 2024TM? This is certainly the perfect scenario explored in the new Hublot campaign film "Every second counts". As the final seconds of the match tick away on the dial of the referee's Hublot Big Bang e Gen3 connected watch, Kylian Mbappé crosses the pitch with the ball at his feet, toying with his opponents, before scoring the winning goal at the very last moment! A deep dive into the mind of the French team captain, wholly focused on the game, outside of time and space.
This cinematic imagining, with Kylian Mbappé – Hublot Ambassador since 2018, and ambassador for the new Big Bang e Gen 3 connected official watch released to mark UEFA EURO 2024TM – as its star, illustrates the passion for football that Hublot and UEFA share. Way back in 2006, Hublot became the first luxury brand to invest in the sport, with the goal of promoting the best of football, its stories and its incredible moments, and allowing its community to share in these unique experiences under the banner "Hublot Loves Football!". From 2008, Hublot became the Official Watch of the UEFA EURO tournament in Switzerland and Austria. In 2014, Hublot became the Official Timekeeper for the FIFA World Cup in Brazil. Since then, the watch brand has become a crucial part of the game, firstly by supporting teams and players, then, since 2014, by providing the official watch worn by the referees andcreating the fourth official's board which, with its design that echoes that of the Big Bang, has now become an iconic sight as it signals player substitutions and extra time. 2018 was another first, with Hublot heading onto the pitch by developing the perfect working instrument for the referees in time for the FIFA Football World Cup in Russia. To help them in their tasks, the referees wore the Big Bang e, a connected watch specifically designed to assist them. Football's legions of fans were not forgotten, with an exclusive model designed for them which provides real-time updates on the score and action and can be customised with their team's colours. Six years later, and thanks to continuous technical developments implemented in close collaboration with the refereeing body of football's highest governing authorities, a third version of this formidable instrument is being released.
The Big Bang e Gen 3 was unveiled for the first time in 2022 to coincide with the FIFA World Cup in Qatar. In 2024, Hublot is continuing to express its passion for football by releasing an update to this Big Bang e Gen 3 dedicated to the UEFA EURO 2024TM. The Big Bang e Gen 3 UEFA EURO 2024TM is the official watch of the UEFA EURO 2024TM tournament that will be held in Germany from June 14th until July 14th, 2024.
This connected watch fits perfectly with the watchmaking codes of the Big Bang collection. The 44 mm case crafted from titanium boasts a sandwich construction, an approach invented by Hublot in 2005. The sapphire crystal is scratch-resistant; the rubber strap has a deployant buckle, and can be easily swapped over using the patented One Click system. Everything is here: element by element, it is clear that this is a true Big Bang. A Big Bang, yes, but with highly impressive technology. Its case houses a Qualcomm® Snapdragon WearTM 4100+ processor, ensuring it outperforms all other Hublot connected watches. Notable features include 8 different sensors and GPS, Bluetooth, Wi-Fi and NFC payment connectivity. The Big Bang e Gen3 is, of course, compatible with both Google Android and Apple iOS operating systems. And, so it can be dressed in the colours of the wearer's favourite teams, the screen backgrounds and straps can be changed. Wear OS by Google is a trademark of Google LLC.
This new connected watch will allow its wearer to follow – in real time – the final phase of the next UEFA 2024 European Championship, set to take place in Germany from 14th June to 14th July, and for which 24 teams will be playing for a chance to win the championship. These include France, led by its captain Kylian Mbappé, who are looking to lift their third trophy. Join Hublot in Munich on 14th June for the opening match of the UEFA EURO 2024TM. Hublot Loves Football!
The Big Bang e Gen3 UEFA EURO 2024TM is on sale now on the Hublot e-commerce platform and in Boutiques.
"After two French victories in 1984 and 2000, I am heading to Germany with my team with the aim of winning the European Championship for a third time! In the meantime, we are preparing and getting in the party mood with Hublot, a crucial player in the world of football that I am proud to represent. I am delighted to be able to play myself in the film "Every second counts". I hope it will be a good omen!"
Kylian Mbappe - Football Player and Hublot Ambassador
As the first Haute Horlogerie brand to be active in the world of football, Hublot is relentlessly pursuing the commitment we made almost 20 years ago, continuing it with research into the latest technology, illustrated today by the formidable advances included in this third generation of the Big Bang e, which will be used by the referees directly on the pitch. We are delighted that Kylian agreed to be the ambassador for this new release! Join us in Germany, and may the best team win. Hublot loves football!"
Ricardo Guadalupe - Hublot CEO
