Frederique Constant welcomes six new models into its Ladies Automatic collection, completely redesigned with a new case shape and new color combinations. These new models are highlighted by Global Charity Ambassador Gwyneth Paltrow in a new advertising campaign. Distinguished by their subtle lines, refined decorations and colorful tones, these watches combining tradition and modernity are both practical and elegant.
Frederique Constant’s signature, the “Heart Beat” opening stands at 12 o’clock on the decorated sunray dials. The four new colored Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes. Thanks to this embellished opening, protected by a convex sapphire crystal, the beating automatic movement can be admired.
These six new watches come either with polished stainless steel or rose gold plated 36mm diameter cases with an open case-back. Two models are powered by the FC-303 automatic movement displaying the hours, minutes and date at 3 o’clock, while four models are powered by the FC-310 automatic movement displaying the Heart Beat aperture at 12 o’clock, the hours and minutes. Both calibers are Swiss made with 26 jewels, beating at 28’000 alt per hour, offer a 38-hour power reserve and a water resistance of 50 meters. Modern and stylish, the alligator straps matching the dial colors are available in shiny grey, light blue, navy and burgundy.
CEO Peter Stas and COO Aletta Stas, founders of the brand, announced the brand’s donation of 50.000 US$ to Gwyneth Paltrow’s charity of choice. Moreover, for each Ladies Automatic watch sold, $50 will be donated to DonorsChoose.org. This partnership enables DonorsChoose.org to support education and sports for underprivileged children in the USA. Each year, Frederique Constant wants to make a significant change and impact positively the lives of many with this charity engagement.
