Piaget Piaget Holiday Season
This Holiday season, Piaget is reintroducing the volute (or scroll as it is called in English) into it's Holiday season campaign visuals
This elegant and swirling shape is a key element of piaget’s design history as it adorned global advertising campaigns throughout the 1950s and was even used as the maison’s logo during the international watch and jewellery fairs of the day.
But more than just a magnificent ornate logo, the volute has been an integral part of Piaget design over the decades as it has inspired numerous Piaget Patrimony high jewellery creations and timepieces, with its feminine looping forms that drape around the body or swirl around the dial of a jewellery timepiece. A keen eye will also note the continuation of this inspiration today in the form of the Piaget Limelight Gala Collection with its curved asymmetrical lugs that encircle the timepiece’s case.
Volute © Piaget
Today, the historic volute symbolises creativity, audacity, and fluidity in the maison’s creations, linking the past to the present. It is part of the brand’s design heritage that traverses time, eras, and collections, but remains an integral part of piaget’s aesthetic codes.
The volute also represents festivities, celebration, and joy, and perfectly portrays the magic of the holiday season, creating a link between Piaget and its treasured clients, but also its clients and their loved ones. It is the perfect symbol of the philosophy of The Piaget Society, where sharing moments and spending time together have always been dear to the Maison.
In its simplicity, the Piaget scroll is just a beautiful wavy line, but in its soul, it represents all the delight and happiness that Piaget has to offer.
Volute © Piaget
Limelight and Piaget polo
This holiday season, discover Piaget’s Limelight Gala Precious Palace with its hand-engraved mother-of-pearl dial and Palace décor engraved bracelet or the Limelight Gala Precious Automatic with its diamond bezel and dial. For the Piaget Polo models, Piaget is presenting its new Piaget Polo Date 36mm with a bezel adorned with 60 brilliant cut diamonds of graduating sizes and the Piaget Polo Skeleton with its blue openwork dial.
Limelight © Piaget
During the holiday season, we carefully select gifts to offer our loved ones
There is no better way to bring joy to someone than to give them the timeless gift of jewellery or a fine timepiece. This special moment brings happiness to everyone, whether they are on the receiving or the giving end of a Piaget creation.
One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.Find out more >
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