When a pair of magicians dedicate their ten years of experience as emotion generators and their patented innovation at the service of watch brands, the approach to watches in boutiques enters a whole new dimension. Roger Dubuis gave it a test run in Dubai, Macau and Singapore.
Watches levitating in display cases, including open ones, that can be grasped and admired from every angle without any visible technology? Both marketing tool and work of art that enhances the products as well as the customer experience, this innovation creates a new relationship between the sales team and its potential customers. Founders of the Levita company, Clément Kerstenne and Philippe Bougard patented their object levitation technique in 2019. By offering the possibility of having exceptional pieces levitate in a fluid and elegant way, they use the impact of magic to communicate in points of sale. Visitors’ attention is immediately captured by the watch or watches thus highlighted, the interaction with sales assistant becomes more natural, and customers themselves help spread the emotion when they share their videos.
The Gravity Window acts as a transaction facilitator, but the two magicians don't stop at this technology. They also adapt and design unique and customizable projects based on brands’ history, create scenarios and decors, integrate other technologies to increase interactivity, and even offer immersive experiences where customers are surrounded by levitating watches.
For more information about Levita, click here.
