Zenith and Habanos: The time of passion

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Zenith and Habanos: The time of passion - Zenith
2 minutes read
Inspired by Romeo y Julieta cigars, Zenith launches the new Elite collection, and perfumes its Elite Moonphase pair of watches with a whimsical and romantic aroma.

Zenith CEO Julien Tornare and Habanos VP of Development Jose María López welcomed guests to discover the latest collaboration between the watch Manufacture and the Habanos ́ Company. After the Cohiba and Trinidad cigar brands, Zenith and Habanos break new ground in their partnership with two firsts: a Romeo y Julieta watch collaboration, and the first special edition of the redesigned Elite collection introduced this year at the inaugural edition of the LVMH Watch Week.

“Zenith has the immense pleasure of returning to Havana with our dear friends at Habanos for a new chapter in our partnership, which is all about celebrating the finer pleasures in life,” said Julien Tornare, Zenith CEO. “With Romeo y Julieta, we have conceived a special his and hers set of watches that highlight the timeless beauty of our Elite collection and the enduring appeal of Romeo y Julieta’s exquisite cigars, as well as Zenith’s commitment to creating inimitable ladies’ watches unique in their kind.”

Zenith and Habanos: Partners in crime

As the tale goes, Romeo and Juliet lived out their romance under the veil of night, with the moon and stars as their only witnesses. This is portrayed in the Elite Moonphase Romeo y Julieta edition, where the double hemispherical moonphase complication is set against a deep yet radiant blue sunray- patterned dial with a gradient effect on the men’s “Romeo” version and a gradient red dial on the women’s “Julieta” version, embellished with the Romeo y Julieta logo. The uniquely executed moonphase display depicts the two lovers in an eternal chase across the night sky, with their faces as drawn in Romeo y Julieta cigar boxes meticulously laser-engraved onto each of the two silvery moons. Instead of a traditional arch-shaped opening on the dial to display the moonphase, Zenith opted for two round apertures to keep the sunray-pattern of the dial intact.

Crafted in a 40.5mm “Romeo” stainless steel case and a 36mm “Julieta” stainless steel case with 75 diamonds set into the bezel, these special Elite models are paired with alligator leather straps in colors matching the dial, while the colours of the lining are inversed. The Elite Moonphase Romeo y Julieta will be made in a special box-set containing both models and limited to 145 pairs in commemoration of Romeo y Julieta ́s cigar brand 145th anniversary.

Zenith and Habanos: Partners in crime

“We have always said that our relationship with Zenith is marked by the emotion that unites our brands, and we are proud to witness the series of unique watches that are the result of the alliance of these two icons of luxury,” said José María Lopez, Habanos Vice- president of development.

“In 2016, it was the time of Cohiba, the most prestigious Premium tobacco brand in the world, with which we started this partnership, reaffirmed with new special editions of Zenith watches for Cohiba in 2017 and 2018. Then it was the time to celebrate the 50th anniversary of our Trinidad brand in 2019, and Zenith surprised Habano collectors and lovers with 3 unique watches. Today, at the dawn of the new decade, it is the time of passion, of living every second with intensity. That's why Romeo y Julieta and Zenith have come together, so that we appreciate every moment that we carry this exclusive watch in our hands while enjoying this magnificent Habano.”

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