Featuring Porsche, Mercedes-Benz, Chopard, Jacob & co and more, the inaugural festival brings together the world's most iconic automobiles, celebrated watchmakers, luxury brands, collectors, and cultural leaders.
November 6-8, 2026 | Tickets On Sale Now
0260 (Zero To Sixty) has announced the inaugural Time to Drive Car & Watch Festival, a first-of-its-kind luxury cultural festival celebrating the intersection of automobiles, horology, craftsmanship, design, hospitality and collecting culture. Taking place November 6-8, 2026 at Mana Wynwood and The Concurs Club, Time To Drive transforms Miami into an international destination where the world's most influential automotive and watch brands, collectors, entrepreneurs and tastemakers come together through immersive exhibitions, curated experiences and world-class hospitality.
Created by 0260 as the flagship expression of its growing global community, Time To Drive is more than a festival; it is a celebration of the people, places and stories that have shaped automotive and watch culture for generations. Rather than a traditional exhibition, every experience has been intentionally designed to celebrate the engineering, craftsmanship, hospitality, gastronomy and storytelling behind the world's greatest automobiles and timepieces.
The festival culminates November 7-8 at Mana Wynwood, where more than 4,000 guests each day will explore museum-quality automotive exhibitions, exceptional timepieces, immersive brand activations, live vehicle builds, luxury retail, culinary experiences, conversations with industry leaders and live entertainment.
“At 0260, we believe belonging is the new luxury, and the strongest brands of the future will be those that create genuine communities," said Lex Borrero, founder of 0260, co-founder of Time To Drive, and co-president of the Miami Watch Club. "Time To Drive is our expression of that belief—a global gathering where the world's leading brands, founders, collectors, and enthusiasts come together to celebrate craftsmanship, innovation, and culture. Our ambition extends far beyond a weekend event. We are building a global community united by a shared passion for automotive and horology, where relationships matter more than transactions and every experience brings people closer together. Two Worlds, One Community”
Time To Drive unfolds through seven immersive destinations, each celebrating a different chapter of automotive and collecting culture.
● Icons of Stuttgart: showcases the engineering legacy of Porsche and Mercedes-Benz through an extraordinary exhibition of historically significant automobiles.
● Festival of Champions: celebrates the legendary roads, circuits and motorsport traditions that shaped automotive history – from Le Mans and the Mille Miglia to Goodwood, Monte Carlo and beyond.
● The Collectors Club: brings together renowned watch maisons, independent watchmakers and enthusiasts through exhibitions, conversations, live podcasts and exclusive releases.
● Luxury Exchange: offers a curated marketplace featuring exceptional vintage timepieces, collector accessories and luxury lifestyle brands.
● Time To Drive Hall explores the century-long relationship between automobiles and horology through museum-quality storytelling, iconic vehicles and significant timepieces.
● The ClubHaus: serves as the festival's premier hospitality experience, bringing together collectors, founders, executives, athletes, entertainers and industry leaders through elevated hospitality and unparalleled access.
● The Culinary Circuit: celebrates the cuisines of the countries that gave birth to the world's most celebrated automotive and watchmaking traditions, creating a global dining experience inspired by Italy, Germany, Japan, France, Switzerland, the United Kingdom and the United States.
Featured automotive programming includes a curated showcase of historically significant Porsche, Mercedes-Benz, Ferrari, and Lamborghini vehicles, including the Modified Maybach from the Otis music video by Jay-Z and Kanye West, the 24hrs of Daytona-winning Porsche by Penske Motorsports, the 964 Turbo from the film “Bad Boys,” alongside live tuner builds completed throughout the weekend.
Additionally, Icons of Stuttgart, co-created by Larry Warsh, founder of CART Department, will bring a cultural lens to the engineering legacy of Porsche and Mercedes-Benz through curated storytelling surrounding an extraordinary exhibition of historically significant automobiles.
The festival will also feature keynote conversations, panel discussions and live podcast recordings exploring entrepreneurship, design, collecting, engineering and the future of luxury. Confirmed guests include Spike Feresten (Spike's Car Radio), Larry Chen, Matt Farah, John Temerian, Felipe Nasr, Eric Wind, Adam Golden and Watch Eric, with additional founders, athletes, creators and industry leaders to be announced.
Programming will feature an extraordinary collection of the world's leading automotive manufacturers, luxury watch brands, collector communities and cultural partners, reflecting Time To Drive's mission of bringing together the people and brands shaping the future of collecting culture.
Participating watch brands and luxury partners include:
Chopard, Zenith, Jacob & Co., Armin Strom, Ulysse Nardin, Oris, MB&F, Greubel Forsey, Assouline, Norqain, Dominique Renault, Hanhart, Serica, Rapport London, Havid Nagan, Jean Rousseau, Lorige, Chronoswiss, Dennison, The 1916 Company, Exquisite Timepieces, Luxury Bazaar, Provident Jewelry, Material Good, Menta Watches, Tachymeters, JW Marriott, and our media partners include GMT,
WatchPro and Faces
Collector communities and automotive partners include:
Cart Dept, Walt Grace, Curated, Prestige Imports, Penske, Squadra Lupo, ParkHaus 1, The Group, Miami Watch Club, Watch Society, Gotham Watch Club, CP Time, NYC Watch Crew, Mercedes-Benz Club of America, Vintage Vices, Fast Lane Club, Paradise Group, Vintage Vices, Box Box, with additional partners to be announced.
Among the festival's anticipated highlights, luxury publisher Assouline is expected to debut its forthcoming Porsche title, giving attendees an exclusive first look at the newest addition to its celebrated automotive collection.
For guests seeking the highest level of access, The 0260 ClubHaus will offer the festival's premier hospitality experience, featuring chef-driven culinary offerings, premium open bars, luxury lounges, curated programming and exclusive networking opportunities throughout the weekend. Additional hospitality experiences will be announced in the coming months.
Beyond the festival grounds, Time To Drive extends throughout Miami with invitation-only collector dinners, private brand experiences, luxury hospitality events and intimate gatherings connecting founders, executives, collectors and cultural leaders from around the world. The weekend kicks off November 6 with
Driver's Seat, a separately ticketed historic track day at The Concours Club featuring four decades of iconic performance cars, live track sessions and programming.
Co-founded by award-winning music producer, entrepreneur and collector Lex Borrero and cultural strategist, producer and watch media personality Perri Dash, Time To Drive grew from intimate gatherings among fellow enthusiasts into a year-round global platform dedicated to celebrating craftsmanship, innovation and collecting culture through curated journeys, exclusive hospitality experiences, original content and community.
"Automobiles and watches have always shared a common language of craftsmanship, engineering and storytelling," said Perri Dash, co-founder of Time To Drive and creator of Wrist Check Pod. "Every experience we've created is designed to inspire discovery, whether that's an iconic automobile, an independent watchmaker, an unforgettable meal or a conversation that sparks a lifelong connection. That's what Time To Drive is ultimately about."
Time To Drive's international journeys have already partnered with some of the world's most respected luxury brands, including a 2026 Europe Journey with LVMH and a 2026 Japan Journey with Grand Seiko, offering collectors exclusive factory visits, driving experiences and cultural immersions that extend the Time To Drive philosophy far beyond festival weekend.
